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SpinDistribute.com Article Directory

The following article was published in our article directory on November 5, 2009.
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Why You Need to Use Social Networking in Your Business to Be Successful

Article Category: Business

In order to grow your business in today's economy Social Networking is a must.

You've probably already heard about social networking, or social marketing. It's the practice of connecting with potential clients or prospects on various social networking sites like Facebook, Digg, Twitter, and many others. How it works is, you search for people who are interested in your business, or by inviting people in your friends' networks to join your own, then build relationships with them

Here are few reasons why you need to use social networking to market your business and create a buzz about your products and services.

Increases Your Website Traffic
Social networking is an affordable and easy way to increase traffic to your website. It will bring you more of the traffic you want, the kind that stays for a while and is interested in what you're selling.

You'll get more traffic because when you invite like-minded people to join your network, they will click on the link in your profile to learn more about you. If you carefully target who you invite to join your network, they will be interested in what you have to offer, and will maybe even sign up for your mailing list.

Also, when you're socializing, you can share what you're doing in your business, and what you're working on right now. People in your network will visit your website to learn more about what you have to offer.

Build Relationships with Customers and Prospects
The people in your social networks, whether they be prospects or customers, will be more likely to do business with you because they have a relationship with you.

Social marketing will help you keep a pulse on your prospects' challenges, and how you can help them meet those challenges; what your customers are looking for and how you can give it to them. When you are meeting their needs regularly, they will think of you first when they are looking for a product or an opportunity.

Increases Organic Search Traffic
To show up well in organic search listings, you need to have great content and great links to that content. When you use social marketing, more people will link to your content - thus raising its position in organic search listings. Even better, the links will come from people whose sites are similar to yours, which makes these links more relevant and valuable.

Social sites like Digg and Del.icio.us make it easy for users to link to content they like. You can make it even easier for your users by adding social media buttons, like Share This, to each page of your content.

Keeps You Visible to Your Customers and Prospects
Finally, social networking keeps you visible to your customers and prospects. Because the people in your network will see you regularly in the same places they spend their time, they will think of you first when they have a question or a need. They'll also see that you're hard at work and easy to find when they need you.

Keywords: social networking in your business, online presence, create a buzz online, Online Marketing Consultant

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