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The following article was published in our article directory on December 30, 2009.
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Millionaire Lead Generation Strategies For Internet/Information Marketers

Article Category: Marketing

Author Name: Karim Barakaa

Whether your business is on-line or off-line you have to start with a list of prospects. You have to persuade prospects to become your clients/customers even if your business is profitable. The reason is that every business suffers attrition. It does not matter how you treat your clients/customers, or what kind of offers you make them, eventually you will see some of your clients/customers diminish. Some of your clients/customers will lose interest, have personal problems, get divorced and even die. With attrition you can start out with a huge prospect list, if you do nothing you will eventually end up with no new prospects for your offers. This is why Lead Generation is a must. Lead generation is the lifeblood of any business. It keeps new prospects in your sales funnel, raising their hands saying we're interested and we may want to purchase your product or service. With no leads coming in you have no business. Lead Generation is the process of locating, targeting prospects until they want to buy your product or service. Here is a Powerful Lead Generation Strategy For Internet/Information Marketers . Here is what you do. You design a 1" ad, postcard or a self mailer. You direct prospects to a website or have the prospects call a toll-free number 24 hour recorded message for additional information. You offer the prospect a Free DVD, CD, physical book or special report. In this instance, what you are able to do is get the prospects name, address, e-mail address, fax and cell number. You charge the prospect a shipping and handling fee for $4.95 To $10.95. You are able to accomplish several things by applying this lead generation strategy. Benefit 1. You have a qualified prospect instead of tire kickers. In addition, some prospects will think you are not serious if you are just giving it away free. Benefit 2. By providing valuable content on your dvd, cd, book or special report you are able to give the prospect a glimpse of what you offer. You want to over deliver on value. By doing this the prospect is thinking that if I am receiving this much value on this dvd, cd, book or special report what other products and services that this company has that will give me solutions to my problems. Benefit 3. You are able to follow-up with prospects via e-mail, direct mail, fax and cell phone. You have multiple ways to follow-up with your prospect. For example, If you are just giving away a free e-book and you capture the prospects e-mail address, you are only able to follow-up by e-mail. In addition, any prospect with a pulse and an e-mail address can request your free e-book. They are not a serious prospect such as a prospect who paid a small shipping and handling fee for your information. Finally, studies have shown that you have to follow-up with a prospect at least 7 times to convert the prospect into a client/customer. Benefit 4. When you deliver your dvd, cd, special report or physical book to the prospect you can include an offer for your initial product or service and a back-end offer for a product or service. Important note: The Real Profits come from your "Back-End Marketing. As a marketer you are able to continuously follow-up in a variety of ways. You are able to build relationships with your clients/customers. Benefit 5. By Delivering a dvd, cd , special report or physical book, you are building trust and credibility with your prospects. The prospect will see that you have a physical business address, phone number, fax and e-mail. Unfortunately, their are companies that are scams who just put up a website. Some of these companies may offer low quality products or services. Clients/customers have no way to contact these companies via phone number, fax or a physical address. The only way clients/customers can contact these companies if they have a problem is via e-mail. For more information on how you can apply these millionaire Lead generation strategies click on the 3 links in my resource box. Have a Profitable Day!

Keywords: Internet/Information Marketing Lead Generation, Millionaire Marketing, Internet Marketing, Information Marketing, Millionaire Internet marketing, Home-based marketing, Millionaire Lead Generation Strategies

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