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SpinDistribute.com Article Directory

The following article was published in our article directory on January 5, 2010.
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The Importance Of Lead Generation For Your Business

Article Category: Business

Author Name: Karim Barakaa

Whether your business is online or offline you have to start with a list of prospects. You have to persuade prospects to become your Clients/Customers. Even if you already have a profitable business. The reason is that every business suffers some attrition. It does not matter how you treat your Clients/Customers, or what kind of offers you make them, eventually you will see that your clients/customers will diminish. Clients/Customers lose interest, go to your competitors, get divorced, move away or even die. With attrition you can start out with a huge prospect list, If you do not do lead generation you will eventually end up with few or no prospects for your offers. This is why lead generation is the lifeblood of any business. It keeps new prospects in your sales funnel, raising their hands saying wer'e interested and we may want to buy your product or service. With No leads you have no business. You have to find people who are interested in your product or service. Lead generation is the process of locating, targeting, that prospect until they want to buy your product or service. Customer retention(Reselling to the same customers over and over again.) is vitally important to the success of any business. Customer Rentention won't happen unless you bring in a lot of leads and turn them into clients/customers. Most entrepreneurs will use free offers, or low cost offers to get prospects in the door, and do everything possible to keep them as clients/customers. In addition, Lead generation is an important first step to develop a relationship with your client/customer. Most businesses have no idea who their prime prospects are, the prospects they need to target in a lead generation campaign in order to make their business as profitable as possible in the future. Here is a strategy that you can use to generate qualified leads for your business. You can offer a free newsletter subscription related to your product or service. Here are some examples. If you are a carpet cleaner you can provide a free report on 10 ways to eliminate odor from your carpets. You can then capture the prospect e-mail address, physical address and telephone number. If you own a diner you could offer a free report on 3 things to look for before choosing a diner. If you are an information marketer you could offer a free dvd, cd, or special report on how to create an information marketing product in less than 24 hours. For all of these examples, you could set up an autoresponder send your prospect a free newsletter, report, cd or dvd with valuable content to catch your prospect interest at exactly the right time. Lastly, once you capture your leads you want to follow up with your prospects consistently offline and online. For more information on how to apply lead generation to your business click on the 3 links in my resource box. Have a Profitable day!

Keywords: Millionaire Lead Generation. Business Lead Generation, Information Marketing, Entrepreneurial Lead Generation. Lead Generation Marketin, Affiliate Lead Generation, InfoMarketing Lead Generation, Money-Making Lead Generation, Affiliate CashFlow, Affiliate Millionaire Lead Generation, Income Lead Generation. Millionaire Income Lead Generation, Internet Marketing Lead Generation, Online and Offline Lead Generation.

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