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SpinDistribute.com Article Directory

The following article was published in our article directory on May 15, 2010.
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Brochure Printing FAQs

Article Category: Advice

Author Name: Lawrence Reaves

In most cases, your business will need brochures to meet your marketing objectives. Brochures are a good way to update people of your business, products and services. Plus, it leaves a good impression for many people. Brochures should be durable enough for long marketing campaigns. However, it pays to find the cheapest printing without giving up quality. Brochures can extend your corporate identity and business presence in the market.

This article will tackle the Frequently Asked Questions on brochure printing, and how and when they are most applicable according to the different marketing goals you wish to meet.

1. What style will give me the widest reach ?

For the best market, choose the brochure printing style that is most mobile. This means printing in smaller dimensions and simple folds. You can print using standard tri-fold with small dimensions that will fit easily into a pocket. Smaller brochures mean you can print more copies and distribute them more easily.

2. What brochure style and material has the longest life?

Long planned marketing campaigns should use brochures with the longest life. Use very durable materials that can stand through weathering effects quite well. Use thicker paper and ask for additional coatings against moisture and dirt. This will significantly increase the brochure's life expectancy to match your long marketing campaign.

3. What is the most effective yet affordable promotional material?

Trim down the use of printing options minimally. Use smaller and standard paper. You can decrease your printing costs by printing only one or two colors. Switch to black and white, or use colored paper and print using black ink only. It doesn't matter, as long as you are able to get your message across and still not destroy your wallet.

4. Which brochure style gives the best impression and impact?

If you want to leave out a great impression and impact, invest and go straight to high quality printing. Use the best glossy paper and high quality cuts. Include additional coating for protection. Every copy should be perfect, and hire the services of the best printer out there.

5. Can perfumes effectively sell the brochure?

Yes. Putting on to your brochure will cost significantly more, but they leave a good impression to people. It shows that your company is stable and capable. It also readily creates excitement to a subconscious level. People are less likely to throw away a good (and great-smelling) brochure than a cheap one. However, if you can't afford putting perfume in your brochure, you can do so in other ways, stimulating the people's sense of smell by using effective pictures, descriptions and colors.

6. Which brochure printing option is the most ecologically friendly?

Only get printing services that specializes in eco-friendly printing. One of the best eco-friendly printers out there is Green Printing by Conquest Graphics. All their standard printing makes use of 100% post consumer waste recycled paper. Printing at eco-friendly printers helps save the trees, reduces the landfill use, and cares for the Mother Earth by a great deal.

Keywords: cheap printing, printing company, brochure printing, printing, online printing

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