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SpinDistribute.com Article Directory

The following article was published in our article directory on June 7, 2010.
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A Primary Factor for Companies Using Online Marketing for a Specific Location is Local Search Engine Optimization

Article Category: Marketing

Author Name: Mike Bartonolis

Local search engine optimization is an important factor for a local company that is using the Internet to market to a particular area. A vital step in transferring a substantial percentage of a business' marketing activities to the Internet is establishing a site but this is not adequate. This is because a site that cannot be found by people might as well have not existed. It has to be optimized from the point of view of the search engines so that the website will stand a good chance of being found on the front page of the search results. Meanwhile, it is important to note that services which are often provided for search engine optimization are international or national in scale but local SEO has to target a particular location.

Local search engine optimization involves certain methods that are done to enhance the possibility that the site will be listed on the first page of the search results for that particular geographical area. Oftentimes, this geographical location is a city, so it would make sense to select a service provider that specializes for that particular city. As a first step in the provision of this kind of service, the company will utilize various strategies and tools to identify the best keywords to target for a particular website and city.

The second step in local search engine optimization is to thoroughly examine the various components of the site to make sure that it makes it easy for the search engines to determine the keywords under which it should be indexed. Quite often, SEO professionals will specify those vital elements that are absent, such as backlinks emanating from other sites and certain web pages. An important factor in this particular effort is getting backlinks from other sites because this is an important variable that is utilized in the algorithms of search engines for calculating the rank of the site in the list of search results. This is because it is considered to be an indicator of the popularity and trustworthiness of the website.

Meanwhile, the owner of a small business will have to evaluate the results of local search engine optimization services. It would be prudent to request that the service firm submit a report on how the website is performing in the search results and the statistics on site visitors. The company owner can make use of this report to evaluate the performance of the service provider. However, the owner should also be cautious, especially when the positive results are coming in too fast because the service company might be applying some black hat SEO strategies.

Keywords: local search engine optimization, expert search engine optimization, local seo

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