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SpinDistribute.com Article Directory

The following article was published in our article directory on August 24, 2010.
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Cheap flyer printing for small businesses

Article Category: Business Management

Author Name: Mark Fjord

Though trend in the marketing world today is to employ modern and edgy strategies like promotional blogs, social networking campaigns, and experimental billboards, there is no doubt that the little humble flyer is still a very relevant advertising tool that can personally address target consumers. Huge companies may have the power to bombard TV, radio, and major publications with their marketing campaigns, but small businesses can still be a mighty player in the market if they know how to come up with and efficiently carry out a cost-effective marketing plan that can attract as many prospective consumers as possible. The discussion below will focus on some strategies on attaining great but cheap flyer printing.

The first task to address in creating flyers is to conceptualize the look and feel of the marketing material. You have the option to hire a writer or designer for this, but if you're scrimping on a budget this of course will set you back some bucks. The Internet has dozens of websites offering a crash course on flyer content writing, so spend a few hours surfing the net and learn the gist of the craft. Just remember the main rule in flyer writing: do not bore your reader. Compose with as few words as you can, be creative with font sizes and styles, divide the texts into sections, and employ entertaining visuals. Most of all don't overlook the three most important details that a flyer must contain: your company name, its address, and the list of contact information.

Although artistry is always a must in creating flyers, it is very crucial for you to balance the creative aspect of the material with some design elements that can potentially hurt the printing budget. The size and type of paper, for instance, can significantly affect the expense of the prints. For this you have to wisely pick a suitable size according to the needs of the overall design. If the size is too big for the amount of content, then each flyer will waste a significant amount paper. If the size is too small, then the customer will find it difficult to read and have a negative impression.

The age-old difference between wholesale and retail services also strongly applies to cheap flyer printing, so if you want to cut the costs of printing you have to send orders in bulk. The more copies you ask the printing company to publish, the cheaper the rates that they will quote you. For instance, printing 1000 leaflets in one order instead of 250 leaflets in four separate occasions can save you as much as 25 percent of the total cost. Printing companies want to keep a steady stream of orders, so they reward regular, bulk-printing clients more discounts and special deals.

It's difficult to leave the good old printing press behind, but you have to explore other service providers especially if you need to realize your grand marketing plan. Online companies offer new and more convenient options in ordering, printing, and shipping prints, and they can probably provide you with cheap flyer printing services with better pricing, quality, and flexibility.

Keywords: brochure printing, cheap printing services, cheap flyer printing, cheap online printing

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