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SpinDistribute.com Article Directory

The following article was published in our article directory on August 26, 2010.
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Email Marketing Software: How to Choose One

Article Category: Computers and Technology

Author Name: Victor Green

If you want to become successful in your marketing campaign, the best thing to do is choose an appropriate email marketing software package. Email marketing software packages are available for free or with a specific price. The free packages are often limited with features. Thus , you would not be able to optimize the advantages of using such software. More so, you are most likely to encounter different ads by the providers of free software packages. In fact, some free software package providers may include their ads on your newsletters. In contrast, those packages that are available for a certain price offer advanced features that can be helpful for the success of any email marketing campaign. These packages usually come with special features that you may not be able to find in free software packages.

It is important to know what to look for in an email marketing software package. The basic and substantial features that you should look for include the following:

1. Monitoring – This is a feature that allows marketers to track reports concerning delivery of emails, open rates, and click-thru rates among others. Moreover, scalability allows marketers to gauge the results of various factors, which may affect their email marketing campaign.

2. Newsletter Creation – This is a feature that allows marketers to create HTML newsletters that provide better response rates than newsletters, which are in plain-text format. This is a feature in most software packages that is important for tracking emails.

3. Character Support – This is a feature that allows marketers to look beyond their local scope. This is to say that this feature allows emails to be sent and read across the globe in various languages and international characters.

4. Technical Support – This is a feature that allows marketers to contact technical support as needed. This feature is important for handling and solving problems and difficulties in a software package.

5. Personalization – This is a feature that is just as important as any other feature in software package. It allows marketers to obtain better click-thru and open rates. Some providers of email marketing software packages have more advanced offers for personalization, catering to specific needs and preferences of marketers.

6. Scalability – This is a feature that provides marketers with wide coverage when it comes to sending emails without delay. Some packages have customization options for this feature, allowing marketers to categorize their customers between existing and potential subscribers. Marketers should consider sending their emails to customers who provide their consent. Customers who unwillingly received emails may consider marketers as spammers. As such , marketers should only send out emails to customers and subscribers who allowed receipt of such emails. In short, any email marketing campaign should be employed only if customers are willing to receive newsletters and/or emails from the marketers.

7. Database and Application Integration - This is a feature that allows marketers to import data from their existing databases as well as applications.

8. Updates and Plug-Ins – This is a feature that allows marketers to create necessary updates and plug-ins, which are important in employing easier and more convenient email marketing campaign.

Keywords: email marketing, email marketing software, email marketing program, email marketing solution, email newsletters

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