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SpinDistribute.com Article Directory

The following article was published in our article directory on September 29, 2010.
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Roles of an SEO Expert

Article Category: Marketing

Author Name: Nick Morgan

Search engine optimization is a course of action, which keeps a website ranked and indexed in search engines. The implementation of SEO also guarantees increased traffic of a website. As such, it is important to hire an efficient SEO expert or specialist.

Several factors should be considered when hiring an SEO expert, specialist, or company. These include the following:

- Proficiency of expert/company – You have to find out the level of proficiency an expert or an SEO company has.
- Experience of expert/company – You should find out how long the expert has been conducting SEO services.
- Proven track record – It is advisable to search previous and current projects of the expert from their website in order that you can be assured of their marketing experience.

When looking and hiring for an SEO expert, it is necessary to make sure the reliability of the expert or firm. You can do this by obtaining testimonials that prove the capability of the expert. Make sure you are not easily deceived by experts or firms that suddenly send you an email to promote the services they offer. Furthermore, it is best to check on the profile of the expert. Most experts or firms claiming they are number 1 in terms of providing SEO services are usually the ones offering inferior quality services. A few experts and firms even claim they have special contracts with top search engines such as Google. This is very untrue as most search engines do not need to contract with firms as they can survive their business without such experts or firms.

It is always good or advisable to remember that an efficient expert or firm offering SEO services does not limit incoming links from prominent websites in order to increase your page ranking. More so, you should ensure you are not limited to writing articles with keyword-rich contents.

On the other hand , if you do not want to hire an expert or company offering SEO services, you can register or become involved in trainings in which you could learn the different aspects of SEO. You can also ensure that you only make a one-time investment in implementing SEO techniques to your online business regardless if you hire an expert or company or obtain training courses. Furthermore, make sure that any investment made on SEO is within your budget.

Some of the most important roles of an SEO expert include the following:

- Carrying out several activities that ensure a website is highly ranked in search engines
- Working on a wide range of websites from static to e-commerce, lead generation sites, and other online sites driven by a specific database
- Confirming relevance of a website to search engines
- Improves, ameliorate, or changes a website to suit any change in standards of prominent search engines

Keywords: seo expert, seo analysis

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