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SpinDistribute.com Article Directory

The following article was published in our article directory on September 3, 2010.
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Maximize the Function that Leaflets Play in any Business

Article Category: Business Management

Author Name: Nick Morgan

Despite the development of online marketing endeavors, the traditional channels of advertising such as the use of information, education, and communication materials have not lost their touch in driving in target clientele to any business. This is because a large proportion of the American populace has not forgone the traditional means of doing things and many are still not Internet savvy. In fact, there is still a large offline customer base which remains untapped such as those from the middle aged and late adult bracket.

As such, many business enterprises still depend on printed communication materials. Among such materials, which still remain very popular, are leaflets. This is because leaflet printing is associated with less hassle in the production process and cost. To maximize the benefits obtained from any leaflet, you have to consider the following:

1.) Paper. Get rid of the notion that a piece of paper is just paper. The type of paper used in leaflet printing will speak of your business and the quality of products and services that you provide. Think about it: at one point or another of your life, you have also judged a business based on the type of poster paper or business card stock they have utilized.

2.) Content. You have to make sure that all the information contained in your leaflet is understandable, catchy, and fun to read. Take on a conversational tone and use bullets to summarize the key points you want to present. Do not just speak about what your product or service is about; make sure that it answers the question of how your product or service can benefit your customers and make a difference in their lives. Be sure to conduct a pretest of the efficacy of the leaflet in selling your product or service. Choose a group similar in characteristics with your target audience and have them suggest ways to improve your leaflet.

3.) Graphics. Be sure to place images and graphics in your leaflet. In fact, it would be better if you have more of these than text. People are generally lazy and it will benefit your company more if at first glance, the customers will be able to understand what your business is about. Graphics help you do just that. For instance, instead of using text of how people can use your product or service, you can instead implore the aid of the visual elements of diagrams and process flows.

4.) Design. Stray away from the common paper cut and fold. You can come up with leaflets that have angular shapes and fold uniquely. A case in point is producing a leaflet in the shape of a shoe to advertise the opening of a shoe shop. This will be more intriguing to your target audience and will motivate them to pick up and read your leaflet.

There are many leaflet printing services which can cater to your many needs and wants. Be sure to scout the best one by comparing services and pricing as well as reading reviews and testimonials. Happy hunting!

Keywords: leaflet printing, business cards online, calendar templates

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