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SpinDistribute.com Article Directory

The following article was published in our article directory on September 12, 2010.
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Link Building Company: White Hat vs. Black Hat

Article Category: Internet

Author Name: Nick Morgan

If you are a website owner interested in raising your website's ranking through SEO and link building, you may have thought about getting the services of a link building company. The value of hiring a link building company is that you will not stumble around in the dark trying to build relevant links to your website when professionals can do it for you. The problem though, is in finding a link building company with enough integrity to entrust your website's care to them.

White Hat, black hat; what are these terms?

White hat and black hat refer to methods which employ two polar opposite methods of search engine optimization. The first one, white hat, refers to techniques which employ good design in search engine optimization and avoids spamming methods. The latter, black hat refers to methods which employ rather questionable ways, such as spamdexing or keyword stuffing.

Why is it important to distinguish between the two?

Well, if you are a website owner interested in the well being of your website, you do not want to be associated with a link building company that employs black hat techniques. While white hats tend to produce results which last for a long time, black hats produce hit and run results. Your website may indeed rank high very quickly, but it will also disappear from search results very quickly. This is because the moment search engines find out you gained your ranking through fraudulent means, your website will be black-listed from their databases.

So how do I know which link building company I can trust?

For one, never believe anyone promising you a number one page ranking in Google in exchange for a lovely sum. This is the single and most distinguishable red flag identifying black hat operators. Simply put, no one, not even Matt Cutts (one of Google's best known employee working in SEO) can guarantee number one page ranking in Google. Much more so if you were told that this can be done overnight!

Unsolicited directory submissions and other spamming methods

If a link building company employs any methods which are considered spam by search engines, they are undoubtedly black hat operators. Such methods undermine the true goal of search engine optimization, which is to create authentic, pertinent links for all search results.

Link farms – also known as mutual admiration societies, link farms are communities which link to each other for the sole purpose of raising their ranking.

Spam blogs – these are blogs created only to generate links to a website. Similar to link farms, spam blogs generate links through creating fake blogs that only carry links but have no real content.

Page hijacking – a more insidious form of spamdexing. In this method, a popular website will be copied by black hats and redirect users to their links instead of the popular website

Link building software – this is an automated software used by a link building company to generate automated links for your website. Be very wary of any company mentioning they have a "very sophisticated link building automation software."

Keywords: link building services, link building company, back link building

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