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The following article was published in our article directory on September 19, 2010.
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Android Systems Smartphones Siege iPhone

Article Category: Marketing

Author Name: xia zihui

The main battlefield of the high-end smart phones is undergoing some changes. Nielsen's latest survey report shows that Google Android phone in August sales in the U.S. market for the first time exceeded the iPhone. Android phone quarter smartphone sales accounted for 27%, the ratio higher than iPhone23% of the share.

However, Android phones sold in the United States over iPhone is because the U.S. market with 4 operators selling 20 models of Android phones, compared with one operator is currently selling only ATT iPhone family of devices. But this is the Android camp's strategy, more companies are adopting "killed like ants," the strategy of continued overweight, launched a worldwide competition for the control sites, the impact of iPhone.

Refuge

If you now do not have an operating system and development capabilities of manufacturers to choose a full-touch or high-end smart phone operating system, then the moment there is little to choose confrontation with the iPhone, only Google's Android.

Thus, there have been companies who Android camp, to get with the iPhone against the resource. Recently, mobile phone manufacturers have joined the class of Apple's iPhone smartphone battlefield. If Sharp introduced the first full touch today's smart phones, and Lenovo, to join together to compete with Apple iPhone camp, were two mobile phone screen is 3.2 inches and 3.5 inches, and the iPhone screen size quite.

Operating systems, choose the original Sharp, president of Google China Kai-fu Lee established strategic cooperation innovative workshops, creative workshops load developed by the "dim sum" Internet smart phone operating system. This also means that Sharp also indirectly joined the camp of Google operating system. Kai-fu Lee said that the operating system is based on the Google Android development system.

Sharp, the Minister of China, said Nobuyuki Kanno, Chinese mobile phone demand will reach 200 million, of which 21% of 3G mobile phone, smart phone operating system open to 150% annual growth rate, so Sharp chose to enter this market segment. Sharp will also develop more smart phone models, expand product lines. The 3G and smart phone market, Sharp developed a new cell phone as the key.

Samsung has launched its smart phone SPhone, this is Samsung for its new Android mobile phone comb. Touch and the big screen as a high-speed 1GHz processor, Samsung smart phone market in the global development effort also began in this SPhone.

Prior to the Sharp, Android camp's major supporters include Lenovo, which has clearly made the iPhone as a bidder, and similar in function to launch full-touch smart phone, operating system, also based on Google. Motorola will also be all of the smart phone product line betting in the operating system on top of Google, HTC is also pushing a similar smart phones.

And some analysts have begun to recommend Nokia uses Google's Android system, do not hold their own Saipan system link, so as to more quickly reverse the high-end Nokia smart phones at a competitive disadvantage situation.

Apple and Google in the smart phone competition, and now to a critical node. 2010, Android to become the world's fastest increase in smart phone operating system, the domestic mobile phones used in the Google Android smart phone market share, also in the past month than Apple iPhone.

Smartphone is a general trend, the direction was not sure vendors have found Google's Android platform, to tap new potential, mounting losses across the board using Motorola Android operating system, begun to recover. Motorola, the domestic manufacturers to use Android's enthusiasm is very high, Lenovo and Huawei have announced the adoption of Android launch low-end 3G smart phone. Huawei recently launched Ideos overseas mobile phones, is the world's first mobile phone with Android2.2 operating system, while the sales price is only 100 to $ 200 range.

Google Android operating system using mobile phone prices, is expected to fall to 1,500 yuan this year, and next year will be further reduced to 750 yuan. China's smart phone prices are still too expensive, but with more attention to telecom operators in the field of mobile Internet applications and more, smart phone manufacturers will introduce more low-end phones. The iPhone can not do so substantially reduce costs.

Because "everyone firewood," the market research firm iSuppli reported that worldwide use Google Android mobile phone operating system in 2012 than the number of Apple iPhone, the next two years, the global smart phone using the Android system, the number will reach 75 million Department, iPhone will be for the 62 million number.

Extension

Extension of terms in the system, Android is so that many manufacturers add features to their own needs secondary development. The Chinese market, for example, China Mobile, Lenovo and Huawei and other companies producing mobile phone operating system Android. China Mobile and other companies were on the Android-based transformation of the Ophone, music phone and other independent brands, China Mobile will customize a lot of smart phones based on Android,.

Currently, Android operating system market share in China, 7%, which in 2010 shipments of mobile phone operating system can be achieved 475,000 a year ago, Android phones in the Chinese market is close to zero.

Sharp, the Minister of China, says Nobuyuki Kanno, Sharp not only Android, also need a localization transformation system. Innovation Works also provide content for the Sharp smartphone download platform, adding a large number of native applications, such as games, application software, which is the imitation of the Apple iPhone + AppStore model. Sharp has also built-in input methods such as search dogs, happy Sina microblogging network and so on. In fact, Google is officially a similar pattern of re-compete with Apple.

China Mobile Communications, Samsung's senior vice president of Luki learn that the application of the current Samsung mobile phone stores to 3,500 Chinese program, which has become a Google Android mobile phone operating system, has the largest Chinese language program in the smart phone.


Android's co-founder AndyRubin said that in the mobile phone operating system, handset manufacturers must also integrate a number of important applications themselves, such as browser, text messaging, picture display software and so on, which gives them no small burden. Android offers an application from the operating system to a complete software stack, while allowing people to customize the difference in order to form their own competitive advantage, for mobile phone manufacturers, its meaning is self-evident. But the opening itself means that no one rule of all, no one can become a world monopoly Android. However, this can save Jin Sancheng costs.

Analysys International analysts believe that iPhone and Android from the two camps, due to Sharp and other manufacturers continue to join and support more than a dozen companies, Android phone features is not too much difference than the iPhone or even exceeded in some areas, prices The advantage to these companies will exceed shipments in the next iPhone, but compared to a single vendor, but not able to go beyond Apple's rival is now the Group against a Adroid camp.

In the smart phone market on the total number of users, iPhone is still higher than the Android phone. In addition, users of the iPhone is also much higher than the loyalty of Android phones. In the Nielsen survey, 71% of users said they would buy again iPhone. But rely on Google to build the phone system vendors, Apple's taking all the links, to produce its own equipment, operating system and online application store, and around these platforms to create an ecosystem of self-control, and mobile application circle.

This has resulted in Apple application store for iPhone users to download about Google Android application market and BlackBerry users to download the amount of the world total of 2 times.
Android users tend to be younger, richer than iPhone users. Apple users are more willing to pay for the application: Apple users to download two free for every application, it will pay to an application.

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