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The following article was published in our article directory on September 19, 2010.
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How Japanese companies targeting emerging markets

Article Category: Business Management

Author Name: Amanda xzh

Chinese companies not only in the low price, but also in terms of performance and quality has gradually gained competitiveness. Therefore, Japanese companies need in low-cost and high value-added models common models both improve their competitiveness.

Japan Jie too Gert (JTEKT) introduced through the panels will be October 28, 2010-November 2 at the Tokyo Big Sight International Exhibition Centre (Koto Ward, Tokyo) at the "25th Japan International Machine Tool Fair (JIMTOF2010 ) "on the display part of the model (3) a summary of * 6. The 3 models are China and India and other emerging market countries as the main sales target, "the current specification is to cut the excess part of the price to about half of the existing models as the goal to promote development."

Is described in cylindrical grinding concrete bed "GL3P-32E", horizontal MC "FH500E", vertical MC "PV640E" three models.

Although the details of the performance of 3 models were not announced, but it is understood will not reduce the basic performance in the case of lower prices for the idea of providing low-cost models. But the company did not consider the result to import components from emerging market countries.

NC installations in the past, only in bed with a self-polishing products, and the the 3 models are used by independent product.

Mrs Gertrude Jie said: "In the Chinese market, although our other high precision MC-door model has been remarkable, but in general MC is concerned, and the Chinese mainland, Taiwan and South Korea there is a big price gap between enterprises , it is not selling. " The company judge, in order to achieve his proposed sales in the Chinese market to 15% annual growth target, while sales of high-end models to be released, and the development of low-cost models news.

In addition to price and performance must work outside the direction of

To Mrs Gertrude and Jie of China as the emerging market countries, led by the offensive and put in low-cost models are essential tools. Other Japanese companies also through joint ventures with Chinese enterprises and other measures at the local plant began to vigorously develop low-cost models and reduce the cost of high-end models.

In addition, as one step ahead than the strategy of Chinese enterprises, Japanese companies continue after the beginning of low price and high-performance dedicated to the production efficiency. Employees continue to make strong demand higher wages. In the future should focus on how to use fewer people to produce products.

In the future, is expected to rise in labor costs in China, excellent production efficiency will be an important selling point. "In Citizen is concerned, a machine tool can handle multiple processes of the machine tool and loading machine and the robot used in combination with the automated system will certainly increase the demand."

Mitsubishi Heavy Industries is also in the Chinese market to its gear cutting machines (hobbing) focuses on the promotion of high efficiency. The company at the show using the gear cutting machine tools for the dry-site demonstration. Shows less than 1 minute to complete a gear processing the case, highlighting the "some parts even up to 3 times" (Mitsubishi Heavy Industries) and high production efficiency.

Dry cutting is a cutting without using cutting fluid processing technology. In addition to cutting fluid supply without cutting fluid reprocessing plant and other energy-saving benefits, high-speed cutting of the high productivity and low operating costs have also been received. According to Mitsubishi Heavy Industries introduced, dry cutting technology is also becoming more common in China, the automotive industry is particularly significant growth in orders.

Although the machine tool manufacturing companies in China, compared to 2 to 3 times the price, but the advantages of dry cutting more and more acceptable. Therefore, Mitsubishi Heavy Industries is also promoting measures to reduce prices.

Specifically, Mitsubishi Heavy Industries is building the outskirts of Shanghai production of gear cutting machines main product "dry cutting hobbing machine GE15A" factory * 8. The company expects the Chinese market (especially for the auto companies) gear processing machine sales will grow in the future will be mainly for the production of small and require high-precision machining of automotive, motorcycle and gear reducer enterprises to expand sales. The plant commenced in August 2010, scheduled to begin production in March 2011. 2011 annual production of about 40 units / year, 4 years is about 100 units / year.

The plant is scheduled to adopt SharedFactory (multiple products factory) mode. SharedFactory is a plant by a foreign way of a variety of products. In China in the machinery production base of rubber tires - Changshu Mitsubishi Heavy Industries company build new factories, machinery in the production of gears at the same time, increased production of rubber tire machine. Mitsubishi Heavy Industries said that the existing production base through the creation of new factories, to quickly and cost-effectively ensure that local production. This is the first time the way the company to expand overseas market. In the future the company will further establish and expand the use of overseas bases that way.

Mitsubishi Heavy Industries has been in India over the past gear cutting tool, this is the first time in China construction machinery factory. Production model locked to the Chinese market selling, machine car (transmission, etc.) with the gear models, the basic performance Li Dong factory in Japan (Shiga Li Taitung City) produced the same.

Mitsubishi Heavy Industries will be produced by factories in China to reduce tariffs and transportation fees included, including costs, and efforts to improve service. In addition to machine tools imported for the manufacture of a variety of gear assembly of equipment and measurement equipment, the will and design showrooms. There will also be displayed through the real machine and the test process to meet customer requirements, and actively selling to the Chinese market, gear cutting machines.

The machine downtime to a minimum

Improve customer service system is directly related to production efficiency. Because it not only enables customers to gain access to full use of machine tool performance, but also reduce the problems caused by machine failure downtime.

In fact, McNair also plans to put too Gert low-priced models at the same time, in the year 2010 set up call center in the suburbs of Shanghai, to enhance user support. Call center set up in the demo machine, allowing users to operate and test process, thus to fully publicize the company manufactured machine tools. Customer service staff will also expand the user's machine fails to resolve such issues expeditiously.

YAMAZAKIMAZA promote the most important feature of its customer service: "After receiving the e-mail or phone within 24 hours providing services to the user downtime to a minimum." Of the company in order to improve customer service in China, in August 2010 in set up a technology center in Dalian. Yamazaki Mazak just in June 2010 to set up technology center in Guangzhou, with the Shanghai Technology Center, formed by three technology centers to provide customer service system.

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