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The following article was published in our article directory on October 12, 2010.
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POS Systems Satisfy Customer and Retail Owner

Article Category: Business Management

Author Name: Trent Appleton

An owner of a wine and cigar retail store slumped in his working chair one fine day in 1890. He thought about the people he entrusted with the cash box in the store. Apparently, they were stealing from it. He had been searching for means to stop this once and for all. Soon, he stumbled upon the mechanical workings of a ship's propeller. A device was attached to it, which measured the revolutions that a propeller had made when afloat in the sea. It became the inspiration for the first mechanical cash register, from whose line descended the POS system, one of the breakthrough retail solutions that makes use of the digital sophistication of the times in collecting and keeping data during retail transactions.

In the arena of retail management, POS shines brightest in the maintaining and updating of the product inventory, which can be very complicated for storeowners who are new in the industry. Paper trails can be a messy business, especially when the profits pick up and there is more room for growth. Tracking, recording, reporting, and arching details of thousands of transactions in a single week are already stressful just thinking about them. The POS software coupled with the package unit is able to perform all these functions in a fraction of a time, allowing the store owner a big sigh of relief as he proceeds with overseeing the entire business operation.

This sense of security is extended to the accuracy of the records which are kept through a POS. Errors that usually come from stressed employees working on the inventory is downsized to a satisfying few, because double entries are minimized, if not eliminated. And even though there are lapses committed in the input of product information, incongruities can be traced back to its source in a short amount of time. Such precision and accuracy are possible because the POS has captured and stored all the needed data during the transaction with the customer (like the date and time of purchase, product type and ID, price tag, cashier's name, counter number, among others).

Having this information safeguarded through a POS facilitates after-sales interface with customers, who are returning goods that do not meet quality standards. History of the purchase that the POS recorded can be retrieved to validate the customer's claim. This, in turn, translates to a very satisfied customer, which is key to business growth and sustainability. Besides, checkout counters equipped with a POS lessens the chances of customers getting stuck in line, waiting to be attended to with their purchases.

The same purchase history can also be utilized in engaging the customer during specific marketing events and campaigns. Customer loyalty is the ultimate goal in any business relationships, because it ensures continuity of, not just profit, but also existence for the retail market. The gap of turning customers from shoppers into mainstays takes a great of money, time, and energy to bridge, and POS systems have helped immensely in this regard.

Keywords: pos software, pos systems, pos solutions, point of sale software, point of sale systems, point of sale solutions, retail management, retail software, retail systems, retail solutions

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