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The following article was published in our article directory on September 29, 2010.
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Apple's Market Value Will Be More Than Mobil

Article Category: Legal

Author Name: xia zihui

Apple this year, the fire was a mess, especially in the market's performance. First, beyond the IT industry heavyweights Microsoft, jumping out the top three global business market, how Apple was also thought to rest and adjust, can be mended that, recently, Apple's market capitalization has more than the oil, ranking rose again followed by the industry and is expected to Apple in the near future will be voted out Exxon Mobil as the world's most valuable companies. Do not know what to think, as Apple CEO Steve Jobs? Really expect Apple to be under their charge such a performance? I believe that, as a listed company, the company's market value addition to their own subjective good performance, but also many other closely related objective, and subjective and objective factors affect each other.

Speaking of impact, the first should be the media. Apple over the past year to see the exposure can imagine. According to the Pew Research Center survey organizations (Pew Research) for the past year, a technology news show that, up to 15% of all Apple related technology news, 11.4% and Google on, and on Microsoft's news was only 3%. Only from the frequency of exposure is enough to Jiashen markets and users for the Apple brand image, not to say that these reports are almost positive about Apple, the ultimate effect may be amplified many. Gengrang I feel incredible, because Apple iPhone4 "antenna door" flaws, the only authority of the disclosure of the issue, and has still not recommended iPhone4 to the market and users of the "Consumer Reports" has not given any real Apple as early as resistance of, and soon, this event has been overwhelming as other media reports flooded the front, if the authority of a professional media can not do nothing bad press Apple, and even to some extent may also play a positive role in the case, Joe Booth really daunting. Maybe Steve Jobs know, Apple's competitive news media need to attract the reader's eye. In addition, the media also inadvertently act as a rival to Apple to suppress the gun, is not it? Just pay attention to the next, whenever some of Apple's rivals to launch new products, when not yet listed, regardless of whether the product is not for Apple, and Apple products almost always make a comparison, of course, is not enough to challenge the conclusions of the majority of Apple .

The second is the competition. These words may sound like there is no reason, how can go and Apple's rivals busy? But the fact is true. The most typical manifestation is trying to copy Apple's rival App Store. Mobile phone manufacturers do, telecom operators are doing, chip makers are doing, the Internet companies are doing, the operating system vendors are doing. Not seem to come up with an application store, like Apple, just do not know the trend of industry laggards. As a result, Steve Jobs regularly out Gongbu only your own App Store has reached the number of applications, the number of downloads exceeded what, in the end, opponents find themselves in the gap is still so obvious, always is imitation and catch-up role, but everyone knows, in the process of imitation and catch up, Apple has undoubtedly enhanced its App Store and users in the market leading position. So, looks like Apple's rivals in the chase, it is more Steve Jobs holding the opponent's nose, at least for now Steve Jobs is still the hands of the initiative.

Third partner. Mentioned partners have to say that Apple is currently the largest exclusive U.S. partner AT & T has. Apple iPhone said to the high profits and AT for each iPhone, subsidies of up to $ 375 on, no matter how much relations, according to market research firm Yankee Group report released a year ago, with the user signed a 24-month agreement , the first 17 months of AT has not achieved breakeven. Even so, due to cooperation with the Apple iPhone due to the situation of poor network conditions, AT this year, more than 100 billion dollars should be invested to improve. Seeing this, the user will naturally want to market and what is the iPhone products, telecom operators will not only lose money, but also from the investment to improve their own situation to meet iPhone demand? Is this not improve Apple's influence in disguise it?

Fourth, the so-called analysts and investment bankers. Just a little attention, people will find that whenever Apple comes to rating on the stock, basically holding and buying, while the forecast for the stock price is soaring, especially in the near future also predicted that Apple's share price future may reach 1,000 U.S. dollars / share. I do not know whether these forecasts the market value of the end for Apple have had more substantial impact, but the impact is definitely yes, especially for Apple's investors. No one knows, a listed company's performance is important, but follow the trend of the role of speculation can not be ignored.

Last is the market and users. In addition to the combined effect of the pursuit of the market and users of Apple's products, a significant act of Apple users also play a role in fueling. Dozens of hours of queuing early, large-volume purchases, and even hoard goods, all in the new market and induce users to send a strong buy signal.

In fact, any success or failure of a business or product is the result of objective and subjective factors. Apple market value for the exceptional performance this year, I believe that, in addition to Apple's own innovation outside the subjective and objective, such as the media, competitors, partners, and other acts of intentionally or unintentionally Jobs accomplishment. The key is Steve Jobs is intentional or not? If it is intentional, that the success of Apple's revelation to the industry is not just innovation so simple.

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