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The following article was published in our article directory on October 8, 2010.
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New Type Cotton Products Favored By the Students

Article Category: Business Management

Author Name: xia zihui

For cotton clothing retailers, the students return to school season is the second largest sales period of the year. Months before and after the semester begins, the sale of the garments 75% of cotton clothing, and other times throughout the year, with sales of 70% cotton clothing. Such as jeans, T shirts and other cotton fiber-rich products in the clothing required for the new semester students occupy a prominent position. According to Cotton Incorporated Lifestyle survey data, 63% of consumers said they buy clothes before school starts is mainly because the child is no longer available clothes fit.

U.S. Office of Textiles and Apparel data show that in April 2010 after negative growth in clothing sales, May's total apparel imports 8.4% higher than the previous month, to cotton-based clothing imports increased 5.7%. Following the sale of 6 consecutive months of negative growth, in May than in April denim apparel imports increased by 51% in May 2005 after becoming the second highest sales growth in the amount of denim.

Customers pay attention to consumer strategy

According to lifestyle survey data, almost all consumers have said they spend on clothing this year, less than last year. In addition, more consumers say they plan to buy clothes and no change in spending compared with last year, which fully shows that consumers in the clothing expenditure budget is stable.

2010, 92% of consumers before the first day of the new semester to complete the purchase of clothing, this figure in 10 years the average increase of 85%. Consumers make purchase program to buy clothing consumer expenditure less than the impulse, the characteristics of clothing sales in the new term is likely to continue during the continuation of life participate in the survey respondents said they plan to spend less than last year's 6 % of the money, when asked the reason for advance purchase of clothes, 31% of consumers believe there is more time, but 20% of consumers said they buy clothes initial motivation is to make good use of the new term sales incentives or tax-free shopping these conditions.

Most consumers are still mostly like to buy children new school year, discount stores of clothing, home consumers with children and adolescents, 62% of consumers plan to discount stores this fall to buy most of the new school clothes. Other channels can also grab some sales opportunities, half of consumers buy clothing in stores, 40% of consumers will go to stores, 25% will go to department stores, 23% will go to discount stores.

Jeans necessary

Children and adolescents in the new school year clothing sales, the denim clothing plays a very important position. 80% of consumers buy for their children jeans, jeans and a shirt (83%), socks (73%), the new school year with a young essential clothing.

In the third quarter, the consumer object to young people and stores to the denim clothing retailers sales arrangements with more venues, and products for older customers and sales sites do not show to expand. Cotton Incorporated retail survey data show that the price of jeans in this period significantly decreased. The average retail price of jeans from the first and second quarters of this year's 37 dollars, to the third quarter fell to $ 34 in the fourth quarter will rise to 38 dollars.

Retail survey data also show that in the beginning of the new semester, 62% of all sales of discount jeans, and annual sales of discount denim products with an average of 59%. In the retail channel, the chain given before the new school term and most varied denim sales concessions, about 89% of the jeans being out in the sales of concessions. Others such as department stores, etc. In the same period did not give a better discount jeans. According to lifestyle survey data, mainly in department stores and specialty stores to buy jeans consumers are basically buying at full price, rather than waiting until a discount before purchase.

The future

As summer and weak sales of summer holidays, during the new semester was extremely fierce business competition. After the summer there may be a sense of oppression, while harboring a strong desire to drive the same shopping period of the new school year, purchases, sales growth may occur and a new eruption of fashion. Although consumers plan to buy the new semester this year, spending less than last year's clothing, but they will be by careful strategic planning and consumer behavior make the hands of the funds to play a greater role. Jeans still has considerable potential to attract customers into the store, spending money, particularly marked in the store attractive discounted prices to show customers have been eagerly looking forward to the new product even more so.

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