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SpinDistribute.com Article Directory

The following article was published in our article directory on November 25, 2010.
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Optimizing Images For Search Engines

Article Category: Internet

Author Name: Nick Morgan

Graphics and photographs make up a lot of the content available online. They make articles more interesting and interactive. They serve as additional resources to further explain the points and ideas of textual content but often they are stand-alone content. In many instances, websites and blogs have photos as their only content. These websites and blogs normally belong to graphic designers, visual artists and photographers who wish to display their works in the internet. Now, what good is a beautifully-taken photograph if not a single soul lays an eye on it? Here is where search engine optimization comes. It is the goal of image SEO to make a photo be found when people search on a search engine.

Optimizing images is very different to optimizing textual content. Although the underlying principles are basically the same, the hands-on strategies employed are not that similar. First of all, image search engine optimization is a lot harder to implement than standard SEO. This is due to the fact that search engines can't see photos. They are simply blind. It is therefore your responsibility as the image content provider to serve as eyes for the search engines and describe your photo to them. The more effective you are in describing your image, the easier for search engines to understand what the image is all about. This helps in search engine results pages and rankings. Today's top search engines have what they call 'universal search' where search results not only contain web text results but photo and video results as well. This feature levels the playing ground for all types of content such as text, images, videos, animation and graphics.

Implementing search engine optimization on images can be very complicated at times especially if you're a beginner when it comes to SEO but it's simple and easy to do once you get the hang of it. It surely is hard work and it is very time-consuming since it could take weeks or even months before you will be able to see results. So ensure that patience is a virtue that you have. Don't make the mistake of assuming that once you implemented every SEO trick on an image, that image's rankings in the search engines will instantly shot up. Don't forget that you are competing with thousands of other webmasters online so make your expectations reasonable to save yourself from unnecessary frustration.

There are several techniques you can do to optimize an image. First, make use of the alt image text. Use it to describe the image as briefly as possible. Second, make sure that the text surrounding the image contain keywords that describe what the image is about. Third, use important keywords when naming image files. A photo of a black bear for example should be named blackbear.jpg or hugeblackbear.jpg etc.. Fourth, whenever you are linking to an image, see to it that the anchor text contains keywords as well. And fifth, utilize photo-sharing sites and networks. Photos contained in these sites are relevant in the eyes of search engines so they are often ranked higher than photos contained in regular websites. Use this as an advantage to expose your photos to a larger audience. If you can effectively implement all these image search engine optimization techniques, your photos and images will surely go a long way.

Keywords: search engine optimisation

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