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The following article was published in our article directory on October 13, 2010.
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Come Back to the Days of Nokia

Article Category: Business Management

Author Name: Amanda xzh

Nokia CEO Olli-Pekka Kallasvuo outgoing and the successor Elop the occasion of the handover token, they do not appear in the annual "Nokia World Congress," the opening of the podium - in this precarious the world's largest mobile phone maker's fate, and its stage into a vacuum, as elusive and full of variables.

While another central figure in the management of Nokia - Nokia's Executive Vice President Anzai Vanjoki Kallasvuo also the occasion of leaving the public with his plans to leave. Just 2 months ago, has just been appointed Anxi Nokia Mobile Solutions Leader. The effect of a 20-year veteran of Nokia, Sydney is the Nokia smart phones and mobile Internet to the strategic transformation of the initiator of a series of major moves.

This is only the beginning of a series of chain reaction: a non-Finnish Nokia led the North American blood management, there are sufficient grounds different from the previous era.

A Nokia insider "Global Entrepreneur" said: the most likely to succeed Anxi original Nokia CEO Olli-Pekka Kallasvuo as candidate, but pull off the board of directors and shareholders do not even want to see the face of Finland to continue sitting in this position. The Canadians will eventually win reason is because he is responsible for Microsoft's business software sector has experienced the pain of failure is not in transition - Elop joined Microsoft two years, led the team that launched the latest cloud computing platform, Windows Azure.

People prefer to see the fundamental situation of Nokia Elop brings change: "At least he was a software guy (out software)," Nokia Executive Vice President and Chief Development Officer Mary McDowell "Global Entrepreneur" said, "than a CEO from the electronic manufacturing industry is much better."

Reported a second quarter of 2010, despite continued growth in sales of Nokia phones, but the operating profit, profit margins and average selling price of mobile phones are in decline. It blamed a lack of highlights of their smart phones, boost a slow Internet service, and a large low-end product line of inertia drag. Agencies to continue to reduce the number of Nokia stock.

It appears that Nokia can not wait to be overturned: the Sept. 14, Nokia is responsible for global sales and marketing executive vice president Nicolas Fix million German (Niklas Savander) in London, participating in "Nokia World Congress," the tens of thousands of account customers, partners, developers, and analysis of observers declared: "This is the Nokia smart phones began to fight back in the day, you should mark it on the calendar, the Nokia back."

Execution

Even in the smartphone market 3 years ago that the "peak of competition" in the missed opportunities, Nokia can not recognize the strategic transformation of its too late.

"Our transition from the 2006's? No! Our attention from the beginning of 1996 to the business of software and Internet content." Anxi million around the base of the "Global Entrepreneur" said. He also pointed out: the end of 2006 was officially launched in the transformation of Nokia's Internet and software strategy, or whether he Kallasvuo, are aware of how much future competition will be intense and severe.

But these did not lead to an unprecedented change in the situation of Nokia in this rapidly turn: the end of 2007, Nokia spent 8.1 billion offer for digital map supplier Navtaq, but the location until early 2010 has been fully fierce market competition, when Nokia was forced to to free and open to the acquisition in the form of "cash"; 2008 Nokia has acquired Norwegian developer tools provider TrollTech, and its Qt development tools can really be applied until this year Ovi Store developers.

In the magazine interview last year, and Nokia Internet services for global executive vice president of Savin Germany (Nicklas Savander) has admitted to handset manufacturers and Internet service for two different cycles in the internal co-operation with Nokia on a daily basis must be forced their own challenges. Outgoing Anzai Vanjoki also "Global Entrepreneur" concede that it is the Nokia face of trouble in the past few years: "From 2008 onwards, we have been using a variety of executive power and efficiency to solve the problem, but I You can now say that we have the burden of history out here. "

Lung power is given to the latest release of Nokia's smart phones - N8. Nokia inside, it is sent to all of the revival of expectations. It uses the latest Symbian operating system - Symbian 3, and image processing effects and user interface were improved. "N8 audio and video has become a most powerful smart phone." Anxi on the publication said.

Although this based on the latest operating system Symbian 3 internal R & D in Nokia N8 took quite a long time and still appeared repeatedly postponed, but it still reached the number of reservations Nokia highest level in history. And Nokia is also listed as the N8 process improvement and efficiency of its execution - in a listing of news for Nokia N8 "internal problems" and was forced to delay, the Nokia N8 will be scheduled immediately issued a statement in the world with different the markets, there is no delay - it took place in the second day of the new CEO Elop.

The new CEO may also take a series of new moves, such as reduction of expenditure structure and enhance the company's operational efficiency - this is Nokia's troubled transition process in the Apple iPhone and Android camp against the biggest obstacle.

Symbian Battle

Despite the change in the situation under which Nokia will occur in the future is also very difficult to dramatic changes in forecasts, but as things stand now, Nokia does not want to be handed the fate of the hands of any person - whether it is Apple, Google, or Intel ( may not include Microsoft.) This means that once highly criticized Nokia Symbian operating system will continue to be the most practical and the only bet.

Nokia has been completely rejected cooperation with Google Android may be: "It is very easy, but also very stupid." Anxi million around the base of the "Global Entrepreneur" said. Obviously, Nokia has again become unable to accept the return of a thoroughly mobile phone maker to the old path.

The jointly developed with Intel on MeeGo operating system, Anzai said: "MeeGo part of my heart, we have a close cycle to ensure that it is released in the coming months, but now we want more people to see the changes Symbian 3 , so that they forget the old Symbian system. "

Discourse and Intel accounted for more operating system dominance MeeGo full control of Symbian and Nokia, among Nokia's balance is still backward the latter - that is, it must make people believe that it is a completely different from the new S60 system.

In the N8, the Nokia has issued a series of successively smartphones Symbian 3 - Business and social entertainment smartphone smartphone E7 C7 and C6-01, which form the Nokia N8 latest Symbian 3 product family. Although Nokia does not believe a phone can conquer all of the user's "Apple strategy", but several mobile phones can still be labeled similar to the label - a richer social features and video effects, and unlike traditional touch-screen phone Nokia touch feeling. "This is our traditional S60 allows users to forget that in several places." Nokia's Executive Vice President of Sa million German said.

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