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The following article was published in our article directory on October 13, 2010.
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Unicom Difficult to Get Rid Apple's Reliance

Article Category: Business

Author Name: Amanda xzh

Because Apple's sake, the recent robust in much of China Unicom.

China Unicom has officially started offering Apple products, iPhone 4. During the National Day, as their only social channel sales Suning amazing iPhone 4. Although unwilling to disclose the specific terms of number of Suning, but said "across the country, sold out every two seconds to one iPhone 4".

As the current iPhone in the domestic market has "put option alone," the China Unicom, since last Oct. 31 and officially on sale iPhone3G iPhone 3GS phones after September 25 this year, officially on sale iPhone4. With Apple's appeal, Unicom has attracted many new customers, "After a year of operation, China Unicom share in 3G mobile phone users, network speed, terminal type, mobile Internet applications, and other pricing system to achieve leadership." Recently, China Unicom vice president Li Gang said at a news conference so.

However, when China Unicom was beautiful, in recent days, there is news, Telecom continued intensive negotiations with Apple, clearly expressed the desire to hand Apple, iPhone, and Apple co-CDMA standard. According to Taiwan, "Apple Daily" reported that Apple's iPhone 4 in the CDMA version of the phone co-operation with China Telecom, will be on sale in early 2011, access to telecommunications in this message has not been confirmed. The other giant carriers, China Mobile has never stopped with Apple's footsteps, from last year, mobile has been doing efforts to Davos in the summer of last month's Forum, China Mobile chairman Wang also met personally with Steve Jobs, Apple's co-operation to move closely with the tight drum hit, and yesterday, according to Bloomberg news, and large effect from the November-December shipments to China Mobile iPhone 4, which means to move quickly iPhone 4 will be given the right to sell. Whether this news is true, Apple has been evident in the movement and the urgent and sincere cooperation, in terms of the Telecom, China Mobile has also lining up the opponents.

As Apple's iPhone is currently the only distributor, China Unicom signed with Apple to sell one-year exclusive agreement will expire early next year. China Telecom CDMA standard, if successful introduction of the Apple iPhone, its when it will become the China Unicom, the second iPhone handset sales in China mainland dealers, which means that China Unicom will lose the right to independence, some analysts say Unicom has the advantage of "pre", lost the "first" and the words in terms of telecommunications, really not good news.

Apple's delicate relations with China Unicom, with the appeal of Apple, China Unicom has attracted many new customers, but cooperation is not easy. Unicom increasing publicity iPhone, Apple also began to establish their own channel in China - building flagship stores, specialty stores, the introduction of channel partners, Digital China. IPhone 4 sale in China Unicom, while also simultaneously stores began selling Apple iPhone 4 bare metal version, and the price is cheaper than the thousands of Unicom protocol version. This behavior also makes many people in the industry that "China Unicom has been playing a handful of Apple."

Unicom also gradually acutely aware, iPhone 4 is actually double-edged sword - iPhone 4 popularity of 3G, China Unicom can pull, but the over-reliance on iPhone 4, China Unicom will make life hangs in a 3G mobile phone, which will be subject to Apple company. Thus, China Unicom actively liaise with other terminals, the terminal wealth, which includes music with the launch of Lenovo Phone, and introduced its own brand Uphone and application shops. Competition and Cooperation between the two sides has taken shape.

In order to get rid of the situation was controlled by Apple, China Unicom mobile terminals through the rich, the introduction of a large number of smart phones around thousand dollars to play the advantages of WCDMA terminals, which are even more evident after the National Day. Before National Day, China Unicom iPhone 4 in the push, but also push the other 3G phones simultaneously large models. Together with Sony Ericsson 3G smart phones to push thousand Yuan M1i, and 400 in the core business of Unicom Office of National large-scale road shows at the same time, during the National Day, 3 China Unicom China Unicom in the high-end mobile phone into high-end strategy in the second terminal, and auxiliary to "0 purchase" significant discount promotion packages, such as Sony Ericsson M1i users only need to choose the 0 to 156 yuan yuan purchase package, Samsung 16500U contract plan is the election can be 0 RMB 226 yuan package purchase, Motorola XT701 is selected can be 0 RMB 286 yuan package purchase. 0 yuan purchase contracts in the launch plan, has introduced the mobile phone network to send calls preferential purchase, so the deep discounts, the purpose is to expand China Unicom mobile terminals, low high school full coverage of different product lines to get rid of excessive dependence on Apple's iPhone.

A trade sale of Apple iPhone in the evaluation, said China Unicom, China Unicom is not really the bulk of profits, but Apple's product experience through 3G, customers need to choose WCDMA mode, a substantial increase in the competitiveness of China Unicom's 3G, this is the long-term profits sources. With Apple's appeal of that, playing their own brand of Unicom, re-shuffle in the 3G race.

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