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The following article was published in our article directory on October 14, 2010.
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Microsoft to Buy Adobe Solution the Two Sides Problem

Article Category: Business

Author Name: Amanda xzh

A few years ago, there was news that Microsoft intends to acquire Adobe, the fear of being anti-monopoly investigation was dropped. Apple and Google, but now growing stronger, making the purchase of Adobe once again become a viable option.

Public enemy

iOS Troika iPhone, iPod and Apple iPad power increasingly important in the mobile device market, but also increasingly becoming a threat to Microsoft and Adobe. Adobe and Apple's market in many areas of close combat, Adobe Premiere and Apple's Lightroom and Aperture and Final Cut Studio is a case of competition, in addition, Apple's optimistic about HTML5 and competitive products for Adobe Flash attacks have sharpened the contradiction between the two sides.

Microsoft's smart phones and tablet PCs in the two major headache for the mobile space is well known. Tablet PC problem may be even more serious, because it threatens PC sales, thereby affecting Windows. Separate data showed iPad inhibit growth of Internet sales in this market, this trend will also make Microsoft's hit hard, and even ultimately erode corporate customers.

In fact, Apple's position will be an indirect threat against Microsoft's Flash. HTML5 Yiling Microsoft's long-term worries on the World Wide Web sediment re-Pan: Microsoft's World Wide Web into an autonomous platform, then worry about replacing Windows PC. It is this fear gave birth to the IE, but also set off the first browser war. Microsoft does not want to become a platform for the World Wide Web, but if this trend is not reversible, so hope this is a Microsoft browser by Microsoft, based on Microsoft operating systems to connect to the World Wide Web.

Microsoft and Adobe do there is competition in some areas, Silverlight and Flash, ASP.NET, and ColdFusion are mutually competing products, however, the two sides is by no means mutually exclusive rivals. Apple on HTML5 support, but is different for Adobe Flash is a huge threat, which is also Microsoft in an awkward position.

Direct purchase?

There is no doubt that Microsoft can afford to buy Adobe, so the question is not what Microsoft offers for Adobe, but Adobe will contribute to Microsoft geometry. The acquisition will greatly enrich Microsoft's product lineup. Microsoft has almost no creative / art software, although has been involved in the field, but record quite worth mentioning.

Because the two companies have different target audiences, corporate culture so very different. Therefore, Adobe In addition to becoming a wholly owned subsidiary of Microsoft, there is no better choice.

Apple quite good record in the creative software market, covering the high end (Final Cut Studio, Aperture, Logic Studio) and low (iMovie, iPhoto, GarageBand), Microsoft has the power to make the acquisition of Adobe in these areas to compete with Apple. In addition, Adobe also bring a different customer base for Microsoft, because Microsoft, Adobe and many years of creative and design alienated groups closely. By introducing innovative design-oriented software, Microsoft will be able to provide end to end applications for the design of visual solutions. Maybe the past is not important to please the designer, and now times have changed.

The cooperation between Microsoft and Adobe is no doubt wise. Despite the differences in the two companies, but side by side collaboration, especially dedicated to Windows Phone 7, extremely valuable to both sides. The Flash in the browser interface and application development tools as the introduction of Windows Phone 7, the result is a win-win. If this fails to happen eventually, and have actually surprising.

As for the purchase of Adobe, can be regarded as a good deal. This will enrich the company's software products, making Microsoft the opportunity to enter the market at present has been neglected, although this can not happen overnight, the two companies product lines will be gradually integrated in many ways to bring the benefits of Windows and Windows Phone .

Microsoft is no longer the former rulers, but the regulators are likely unwilling to allow Microsoft to buy Adobe, Adobe many users, especially in the case do not use Windows. Thus, although the deal is significant for Microsoft, through regulation very well.

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