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The following article was published in our article directory on October 30, 2010.
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New Wave Marketing Tools: Online Quizzes

Article Category: Self Help

Author Name: Blake Johnson

Among the many fun and worthwhile activities on the Web today- and there is a whole lot of them-online quizzes seem to be leading the way . They're fun, most of the time they provide great info about the topic they're focused on, and if they're personality quizzes that's all the better because the people taking the quiz would know more about themselves or an aspect of their lives. It's interactive, engaging, and beneficial-everything a marketing ad or scheme is not oftentimes . Well, what if you could market your products in a fun, interactive, and beneficial (to your clients) manner? Here's a marketing flow chart using a personality quiz online about the healthy habits of an individual you can use to market your health and wellness products:

The questionnaire

The questions should assesswhat sort of lifestyle the person taking the quiz is leading. Include questions about his eating habits, exercise routines if any, food supplements he takes, and other stuff like that. Keep it short and to the point. No long assessments-it's a quiz, it's supposed to be quick and short. Besides, this is part of a marketing scheme, so don't get carried away.

The results

Results should analyze the person's lifestyle from eating habits to workouts to supplements. Promote your products through providing related information. Praise him for great healthy lifestyle habits, and inform him of the importance of getting into one if the results show otherwise. If he leads the ideal healthy life, then great! Market your products by saying he could further augment his healthy living standards through your products. If he doesn't live healthy, it's time he did! Offer your products as a means to start living healthy. Remember to sell the advantages of the features of the products and not just tell him about the features. Again, keep it short and sweet.

The prize

You didn't just assess his life and praise / preach to him on what he's doing and what he should do. If his results show a healthy lifestyle, give away a freebie as a prize. Otherwise, offer the freebie to him so he could try out what healthy living is all about. Either way, require email subscription to whatever your website subscription is and start a healthy relationship with a would-be long term client. You gave them something for free which tells them they can trust you, they get to try your stuff which is always a great way of showing off, and you get to establish a means of communication that if used properly in a marketing campaign can secure a long-lived business deal .

Online quizzes like that can be your most effective marketing tools . Disguised as a sudden quiz in the internet where online quizzes are taken for fun, and designed so that one aspect of the life of the person taking the quiz is assessed, it combines two very popular traits of online quizzes today. It's both fun, and a personality quiz that lets quiz-takers know more about themselves. You also establish trust and a connection between you and them, all the while marketing your product without them getting annoyed if you approached them through regular marketing methods. Of course, if your business is about something else, you'll have to tailor fit the quiz to your business, industry, or products.

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