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SpinDistribute.com Article Directory

The following article was published in our article directory on October 26, 2010.
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Six Things You Should Learn About Outbound Telemarketing

Article Category: Business

Author Name: Terry Stanfield

Outbound telemarketing can allow you to make targeted sales calls, set appointments, serve and retain existing customers, or generate leads. Telemarketing services can provide workers to do these tasks, and they take instructions from your company to provide the services you need. You do your part and they will do theirs, as long as you are both communicating and working together.

However, before you set another company to work at your tasks, you need to know a little about how these business-generating calls are made. If you have been made responsible for handling a telemarketing campaign, here are six things you need to learn.

1. Learn that certain hours are better than others to do any type of telemarketing calls, depending on your type of product or service. For example, if your target customer is a stay-at-home mom, daytime hours may be perfectly fine times for calling; but if your target group is elite business types and you want to reach them at home, the calling hours would be much later.

2. Learn how to find your potential customers. Compile lists, whether they are from visitors to your website, subscribers to your newsletters, or people who have filled out questionnaires or signed up to receive information on products like yours; the more people on the list the bigger the pool is you have to draw from.

3. Learn how to find out what your customers can afford. The people who have filled out contact forms or questionnaires may have been asked what they would be willing to spend on your product; otherwise, the outbound call centers will be tasked at weeding out the people who do not have the means to afford your product or service.

4. Learn how to find out what your potential customers need. Come up with a script that guides the potential customer to reveal the things that are missing in his life; they may be small items or large investments. If you can provide them you are in luck.

5. Learn to explain your product. If you do not know how to explain what your product does or how your service will benefit your potential customers, it will be very difficult to communicate that information to the employees at the outbound telemarketing center.

6. Learn to narrow down your expectations for an individual call; know what you want to accomplish each time a call is made. If you know, you can explain that process to the people at the outbound call centers so that they can make the calls just the length they need to be.

Outbound telemarketing runs best with input from you. Learn what you can about what telemarketing companies do, and then apply the concepts to your business and relay the results to your call center.

Keywords: outbound telemarketing companies,telemarkecting programs,lead generation firms,lead generation companies,business,sales lead generation,qualified sales lead generation,b2b lead generation call center,lead generation,marketing,business development,business marketing,prospecting,sales

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