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The following article was published in our article directory on October 26, 2010.
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Six No-No's to Avoid When Using Telemarketing Services for Appointment Setting

Article Category: Business

Author Name: Carolyn Stanfield

Telemarketing services are wonderful tools to use in setting up appointments for sales calls and visits. The service is told everything they need to know about your product or service in order to explain it to the potential customer, and then they can set up an appointment for your salesperson to work directly with that person. These call center services provide a very efficient use of the salesperson's time.

However, you need to have a little knowledge to use the telemarketers effectively, so it is a good idea to learn about how the system works. Here are a few no-no's to keep you from making some of the most common mistakes.

1. Do not let telemarketers allow customers to control the set-up of time and date for the appointment. You need to give the worker a list of available times and dates for appointments to choose from, but more than that, the worker needs to take charge of the conversation and offer limited choices so that the customer feels a sense of urgency.

2. Do not let the worker forget to set up appointments within a 15-minute window; for example, they could say, "we will call you between 2pm and 2:15pm." That gives a specific time, but it allows for minor variations.

3. Do not instruct the telemarketer to allow the customer to call the sales person at a given time. Have her insist that the customer waits for the sales person to call her. This gives the sales person more control over the situation.

4. Do not fail to have the call center outsourcing worker give reminder calls the day before an appointment. Your salesperson's time is valuable, and he does not need to waste it making calls to people who are not going to answer their phones; have the worker make the call and you will know they are expecting the salesperson.

5. Do not allow the telemarketing services to leave a message as a reminder call; instead, she should call until she gets a live person, or if she cannot get anyone, she should let the salesperson know and prepare to start over with the person making a new appointment. Too many problems can arise with voice mail, and the person may never get the message until the proposed time of the appointment is over.

6. Do not let the salesperson fail to speak with the person with whom the appointment was made in the first place. That is the person who has shown enough interest to set up a time and date to speak to your salesperson, and that is the person who should be contacted.

Using telemarketing services to set appointments is a very good use of your resources. Make sure you and your call center services are on the same page, and you can accomplish great things.

Keywords: outbound telemarketing companies,telemarkecting programs,lead generation firms,lead generation companies,business,sales lead generation,qualified sales lead generation,b2b lead generation call center,lead generation,marketing,business development,business marketing,prospecting,sales

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