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SpinDistribute.com Article Directory

The following article was published in our article directory on October 27, 2010.
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Microsoft is Losing Ground on the Search Engine Market

Article Category: Business

Author Name: Amanda xzh

But the ridiculous is that by 2003, Microsoft is still using Inktomi and Overture's search for the two companies to provide services until it can be seen on Google in search over 500 million U.S. dollars a year in revenue. Even so, Microsoft's subsequent search of the road is still to make it their own embarrassment. 2005 grand launch of Microsoft's own search engine, and named for the MSN search, but few users.Bill no secret of the software is being used as a way of looking at the Internet.

In the past 10 years, Microsoft's step by step in the search engine market failure, and now it has only done a supporting role.

"They really are a failure in this respect, by all means be forced to innovate." Facebook's CEO Zuckerberg said. His evaluation, Microsoft.

Failure to describe with more than 200 billion U.S. dollars has a market value of Microsoft? Yes. For Microsoft, the search engine market, the past decade is a lost decade. Succeed in this market can have a place, it must lower the figure.

It is the latest ally Facebook. The partnership announced in October 14. Microsoft can get the Facebook social relationships in the data to optimize the Bing search engine results. For example, people search for a book with Bing, the name of friends favorite books will appear. This may be a searcher in terms of useful and interesting features.

In fact, when Microsoft began developing a search engine, Facebook still do not know where it is. That fashion is in the late 1990s, Google is still a garage, and Microsoft has used an excellent environment in the Institute for engineers to study the search.

But the ridiculous is that by 2003, Microsoft is still using Inktomi and Overture's search for the two companies to provide services until it can be seen on Google in search over 500 million U.S. dollars a year in revenue. Even so, Microsoft's subsequent search of the road is still to make it their own embarrassment. 2005 grand launch of Microsoft's own search engine, and named for the MSN search, but few users.Bill no secret of the software is being used as a way of looking at the Internet.

Market share and profits prove Microsoft wrong. But before that, Google has enough time to grow into a giant shoulder to shoulder with Microsoft. By 2007, Microsoft had to fight through the acquisition of Google. It aims to even point to Yahoo, Google scared it makes a cold sweat, and make great efforts to convince Yahoo to reject Microsoft.

Microsoft is also trying to undermine the software gene to the impact of its Internet business, and in June 2009 launched its own independent search engine Bing. This product completely abandoned Windows gene function in the interface and the tit for tat carefully and competitors and to avoid duplication. By this time, Microsoft realized that Windows can not search the business client, to search for the core growth of Internet business has its logic.

But even so, Microsoft can not quickly make his comeback a bureau. According to market research firm Experian Hitwise data, September 2010, Microsoft's market in the U.S. market share is 24%, which also includes Yahoo to provide search technology for 16.7%, while Google is 72%.

Worse, no one that Microsoft in the search engine market is a heavyweight player. When the Facebook and Microsoft when the news, Google is more concerned about the impact of access to Facebook, not Microsoft.

China is no different. Alibaba cooperation Microsoft and its new search engine for a network to provide technical services Amoy, people care more about Alibaba and Baidu is the future competitive landscape. As for Microsoft? It may be the positioning of the companies behind the search technology provider now!

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