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SpinDistribute.com Article Directory

The following article was published in our article directory on November 6, 2010.
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Success in Internet Marketing through Email Newsletters

Article Category: Marketing

Author Name: Victor Green

Internet marketing through email is an efficient method to get new customers and repeat buyers. There is no need for people to visit your site because you are bringing the products directly to them. In this type of marketing, you have control over the number of people who will see your products. After all, 50 percent of internet users open their email every day. With the right software, you can easily track how many of the emails have been opened, and how many of the links have been visited. Email newsletters are crucial to the success of email marketing. They contain your latest products and promotions that will attract old customers to make new transactions.

Competing Against Spam Ads

You do not just send unsolicited emails to everyone. There are laws both in the UK and US that protect internet users from spam ads, which are usually generated by pornographic sites. The US has the SPAM-CAN act of 2003 that authorizes a penalty of $16,000 for every violation. To follow these laws, you must follow the opt-in or "consented" marketing setup with your customers and prospects. If a purchase is made or it is the first time you send email to a target customer, you must ask if he/she wants to receive future emails.

This "handshake" setup between the company and customer guarantees maximum satisfaction. It means that the customer is expecting email newsletters, without feeling offended that they are spammed. They can also choose the frequency of receiving a copy and terminate the subscription anytime.

However, there are still many spam ads in the internet. Several companies disobey the law and find malicious means to spam their advertisements. Some email ads are infested with spyware that can invade the privacy of the user and damage their computers. As a legitimate internet marketer, you must compete with these spam ads through customer-friendly means. You need a good database program and an expert email service provider to create professional and safe email ads. This way, your newsletters and promotional material will not be filtered or labeled as spam.

The Right Way to Send Them

You will need good e-marketing software to manage how your newsletters will be distributed. It will be difficult if you will send the newsletters manually. If your company is growing, manual sending of newsletters to your mailing list can be feasible. But if you have hundreds of recipients, you will need database software that will do the job. Distribution of electronic newsletters is particularly difficult when your customers have different preferences for scheduled mails. For example, some want weekly subscription while others want their copies monthly.

This can be handled through a database marketing program. One popular setup is "drip marketing." Here, several issues of email newsletters and other promotional emails are created beforehand. On a preset schedule, these copies will be sent to your subscribers. The scheduling database must be updated real time-whenever a customer changes his/her preferred dates to receive a copy. The origin of drip marketing is the term "drip irrigation," where farmers create trickling setup to water the plants when they are not around.

Keywords: email marketing, email marketing software, email marketing program, bulk email, email marketing solution, email newsletters

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