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The following article was published in our article directory on November 25, 2010.
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Tissot Watches: Luxury at Your Fingertips

Article Category: Etiquette

Author Name: Peter Farrar

Glamorous and functional - two words that best describe Tissot watches. With the company's commitment to 'democratic luxury', they developed first-rate watches at prices more affordable than other Swiss brands; "gold at a silver price" as they say it. As 'Innovators by Tradition', Tissot has been introducing the latest advancements and prioritizing excellent craftsmanship. Their watches are developed using special materials and high-technology. They are the first known watchmakers who have used plastic, wood, rock and mother-of pearl in making their watches. In keeping with their reputation, they continue to make some of the best time keeping pieces.

Tissot Watches was founded by Charle-Felicien Tissot and his son Charles-Emile in the year 1853. It was Charles-Emile who started the Tissot factory in Le Locle, Switzerland. It was on 1853 as well that they released the first mass-produced pocket watch. Now, more than 154 years later, their watches are distributed to more than 150 countries.

Tissot watches run using automatic movement, mechanical movement, quartz and autoquartz. All watches are water resistant as well. Some watches can only resist 30 meters of water, while others can go as deep as 50, 100, 200 or even 300 meters under water.

Tissot, as previously mentioned, uses high-grade materials. These materials include 316L stainless steel, sapphire crystal, titanium, PVD (Physical Vapour Deposition) coating, 18-carats gold and diamonds. Stainless steel coming from the 316 L family is extremely sturdy and is highly resistant to corrosion. Sapphire crystal which they use for their glasses are super strong crystals which can only be cut using a diamond. PVD (Physical Vapour Deposition) coating is a process done to make steel or titanium resist rusting, hypoallergenic and adherent. Titanium is an exceptionally light metallic element which is resistant to corrosions caused by exposure to salt water. The 18-carat gold is used on the inside back cover of the case and the case back and the bracelet of the watches-this is the company's guarantee of excellence. The gold watches also carry the Tissot "T" which indicates the quality and the source of the gold.

With the company's commitment to excellence, they have partnered and are appointed as the official timekeepers of NASCAR� and MotoGP World Championship. They are also the official timekeepers for the Cycling World Championship, Fencing World Championship and Ice Hockey World Championship. The company is associated with the Swatch Group, the world's major watch manufacturer and distributor.

Their ambassadors include the famous soccer icon, Michael Owen; Asian actress, singer and writer, Barbie Xu; Fencing champion, Margherita Granbassi; Indian actress and model, Deepika Padukone; first woman Indy car race champion, Danica Patrick; 2006 MotoGP World Champion, Nick Hayden; 2005 MotoGP 125cc World Champion, Thomas Luthi; professional Canadian ice hockey player, Steven Stamkos; and Asian actor and singer, Huang Xiaoming.

Many famed figures have been seen sporting watches from Tissot. Some of the well-known people who have been seen wearing their watches include Nelson Mandela, Elvis Presley, Grace Kelly, Carmen Miranda and Sarah Bernhardt. Their watches were also featured in popular magazines such as Esquire, GQ, Marie Claire, Maxim, National Geographic and In Style. Their watches have also made appearances in movies-James Stewart, in the motion picture Rear Window, was wearing a Tissot watch. One of their watches from the T-Touch collection was worn in the film 'Mr. & Mrs. Smith', where its popularity grew even more.

Tissot watches are taken with great regard all over the world. With their current innovations and consideration to delivering only excellent time pieces, Tissot will continue to be one of the leading watch makers in the world.

Keywords: watches, watch shop, citizen watches, rotary watches, tissot watches

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