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SpinDistribute.com Article Directory

The following article was published in our article directory on November 25, 2010.
Learn more about SpinDistribute Article Distribution System.

Working with SEOs

Article Category: Marketing

Author Name: Nick Morgan

The internet is like a big library with many different books. Instead of printed written material, the World Wide Web contains many web pages that can be read by millions of users with a simple click. Just like the tiresome cataloguing of books, maintaining the orderly traffic of web pages is vital to enable users to see what they are really looking for. Search engines like Yahoo, Google or Bing present websites in a list form. This is arranged based on relevance with the typed search queries. As such, those in the top of the list gains better chances of being read and evaluated by users, especially those on a rush. This set-up brings forth the idea of optimizing sites with the use of search engine optimisation.

SEO services refer to the procedures, thought processes and efforts to improve the site's visibility in any search engine results page. This came life in the mid 1990s with the continued rise of web pages containing various information. Indexing consists of complex processes. It is similar to applying for college in a university with many requirements. If the battle for admission goes for the level of knowledge, the battle of who gets the top spot in the results page is reliant on the degree of relevance or visibility. What web masters normally do is to submit the URL or web address to a search engine. A spider would crawl onto these pages, extract links to different pages and return the information to the source page to be indexed. The indexes of the search engine would store the words found in the page, their location, any weight for certain words as well as the links included. This information will be the ones detected and filtered once keywords are typed on search boxes.

Search Engine Optimisation first came into use during 1997. The early forms were reliant on the keyword meta tag or index file created by the web master. The meta tags serves as content indicators, but since the keywords were created by web masters, misrepresentation may result. The inaccurate, inconsistent and incomplete data can lure search engines to rank these shrewd sites on top. As a solution, Larry Page and Sergey Brin of Stanford University developed a back rub search engine to make use of mathematical algorithm instead of the misused key wording. Page Rank was the product of this movement. It estimates the likelihood of a website being randomly found as one surfs the internet and shifts from one link to another. In 1998, Google was created by Brin and Page. Off-page factors like hyperlink analysis and on-page factors like key wording and site structure were both considered. However, massive link selling or exchanging were widespread to create link spamming. To end this, Google and Yahoo used undisclosed algorithms to rank pages. In 2004, 200 different signals were used. In 2005, Google personalized search results per user depending on previous search history. In 2009, Google utilized of the no-follow attribute in order to stop Page Rank sculpting. However, in the same year, the attribute was banned because of abuse from SEO companies. Currently, real time search is used for more relevant searches.

Indeed, the history of Search Engine Optimisation is rich. As years go by, more SEO services and techniques will be utilized to ensure credibility of searches.

Keywords: search engine optimisation, seo services

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