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The following article was published in our article directory on November 3, 2010.
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Japan Fashion Week Despair Met Life

Article Category: Business

Author Name: Amanda xzh

Japan Fashion Week is going through a transitional period, moving away from government funding and instead look for donors.

Downturn in the Japanese economy hit by a foreign luxury goods giant, but for the local young designers to create a good opportunity.

Japan Fashion Week Spring 2011, from October 18, has been continued to 22, the Japanese elite in the new generation design of the five-day fashion week in the fore. However, unlike in previous years, some men's designers have a vibrant choose to show games to move abroad. In addition, the Fashion Week show, the release of a connection in a different location, only a few selected shows in the brand in the fashion week in Tokyo's official site.

The Japan Fashion Week There are other noteworthy changes. Fashion Week Organizing Committee will be increasingly tight budget to cover travel buyers, and not as it was before the major news reporting and journalists pay Tokyo back and forth. Fashion Week, this decision will certainly affect the quality of news coverage. Fashion Week organizers have tried to broaden the vision, the eyes are no longer limited to high-end luxury brands, and some attention to the unique and vibrant Japanese street fashion, because that is where Tokyo unique fashion.

Liz Lisa and the Vanquish is only joined this season's new Fashion Week. Both brands are in Japan, Shibuya 109 fashion landmark shopping center with shops, prices moderate. Liz Lisa Yebian designed piece pants and lace cape coat are popular single product. Vanquish the sequined miniskirts and sweaters printed with betty boop in the price of no more than 500 yuan. "To make Japan Fashion Week, with more distinct and strong features, the more we call unknown young designer to join them in the street have a steady stream of costume inspiration," Japan Fashion Week Project Board Chairman Nobuyuki Ota said, "compared with other cities, young trend of clothing is more important in Tokyo."

As a more mature brand, Somarta, Matohu and Mikio Sakabe very early to participate in Japan Fashion Week. Men's brands, Phenomenon, Yoshio Kubo, and Discovered also cause for concern. As always, some brands will be arranged in five days of fashion shows outside the official schedule, for example, on Friday conference Mint Designs and Sunao Kuwahara.

Japan Fashion Week is going through a transition period, it gradually away from government funding and instead to seek new donors. This is true, Japan Fashion Week, IMG Fashion have been commissioned by the United States solely responsible for its sponsorship and management rights. Japanese government invested 335 million yen in total (about 27.3 million yuan) to finance the current and the next Fashion Week, Japan Fashion Week this number compared to the total amount of the original application reduced by two thirds. Although the Japanese government has repeatedly guaranteed that would otherwise support the national fashion industry, but still a complete stop on the next Japan Fashion Week funding. Ota forecast, the actual output of Fashion Week last spring and summer will be basically flat. The number of committee will participate in the decline from last year's 17,774 to this year's 15,311 people who blamed "a number of brands to choose a smaller venue."

However, Ota also said the economic downturn on the positive impact of local fashion brands. For example, some Japanese local department stores are introducing more new brands of goods. Large shopping malls in the last decade continue to feel the decline in business, now also began to seek new business models to re-attract customers. In fact, the Japanese domestic brands attractive to local retailers, after all, is relatively more expensive European brands. Therefore, the department store began to deliberately tap the affordable, design a unique commodity. Ota has also added: "I firmly believe that more stores will re-launch the next season is not yet well-known works of local designers."

Japanese fashion market saturation and the Depression Status well known. Recently, LVMH Group, had announced that its third quarter sales in Japan fell by sixty percent, the company's Chief Financial Officer Jean-Jacques Guiony said he did not expect big sales rebound in the near future. Other people in the industry think that the luxury market has hit bottom. Italian luxury goods association pointed out that the Japanese market will pick up slightly in 2011. And long ago, the famous Japanese department store Takashimaya also claimed that its sales rise slightly there.

Keywords: Machined Parts Manufacturer, China Sheet Metal Parts,

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