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SpinDistribute.com Article Directory

The following article was published in our article directory on November 20, 2010.
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Corporate Christmas Card – Promotional Appreciation

Article Category: Business

Author Name: Melissa Noble

Companies spend a lot of money and time on promoting their products and services to potential customers as well as keeping up connections with current customers. Sending a yearly corporate Christmas card is a way to do both promotion and appreciation all in one. Customer appreciation is quite a buzzword in the corporate world and there are nearly endless ways for a company to show such. Customer appreciation measures can range from small gestures such as sending out a corporate Christmas card to larger things like contests and the like.

Corporate Christmas card mailings may sometimes seem cliche, a necessary part of business yet so common that they feel insincere. There are several ways to ensure that the corporate Christmas card is anything but one of many empty attempts at shameless promotion disguised as good will wishes. By doing some of these next few things, a company can up the status of the yearly corporate Christmas card from one of a dozen in the mailbox headed for the trash to one that is noticed. If the corporate Christmas card is noticed, then the company is noticed.

• Invest in quality- never send a sub-par corporate Christmas card that blends in with all the other papers in the mailbox. This does not mean a glittery, over the top monstrosity but something tasteful and attention getting. Taking the time and effort to purchase a quality corporate Christmas card that feels solid, printed on good paper, and look sharp is one way to be sure the company card is noticed. By being noticed, the good will wishes are felt and the company is remembered. This type of promotional appreciation is a great investment for any company.

• Holiday greetings- unless a customer's religious beliefs are clearly known or apparent, it is a good idea to refrain from corporate Christmas cards that are heavily religious. Opt instead for tasteful seasonal greetings that offer warm wishes for the holiday season. A festive and fun card carrying whimsical poems of good will would work as the corporate Christmas card as well.

• Update information- it can reflect negatively on a company when the corporate Christmas card is sent to the wrong address, implying that the company does not have it all together. Be sure to update files throughout the year as new addresses and contact information for customers come to light.

Quality corporate Christmas cards with good will wishes and hopes for the future are a great promotional and appreciation gesture all in one for any company.

Keywords: corporate Christmas cards, professional Christmas cards

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