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The following article was published in our article directory on November 25, 2010.
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Latin America Became the Focus of Global Investment

Article Category: Business

Author Name: xia zihui

Fed QE2, the Bank of Japan's "comprehensive quantitative easing framework", European and British central banks in developed economies --- low interest rates to stimulate the economy more than two years and still continue to raise the ultra-loose monetary policy is or has been the global economy into a new era awash with liquidity. Carries a large number of dollars, yen, euro and pound the local market, investors are not satisfied with the slow growth and low returns, have set his sights on emerging markets. In this one, in addition to heat continued unabated in Asia to attract foreign investment, but after several decades of reform and transformation of Latin American countries is also becoming an increasingly important destination for global investment. At the same time, as a powerful representative of emerging economies, the pace of overseas expansion in Latin America the same business concern.

Benefit from high growth rates with an increasingly stable economic environment, a few years ago already attracted many investors to look after the crisis in Latin America, the investment value has been further highlighted. In particular, some as early as 20 years ago, large multinational companies to enter Latin American market, Latin American business has become a major source of profits during the crisis, this is particularly evident in the banking sector. As the first foreign banks rushed to Latin America, one of the Nuggets, the Spanish banking giant Banco Santander 48% of the profits now come from Latin America; and their own rival BBVA has 45% of the profits from this region. Such a high contribution rate of profit is attracting more and more American and European market participants. 1998 through the purchase of Brazilian investment bank to become Galen Tia the first foreign banks in Latin America, Credit Suisse Group, one of the Europe, Middle East and Africa investment banking Explorer Eric Richard told reporters that the situation over the past few quarters that between the client and the agency's discussions on emerging economies is indeed a substantial increase.

Also called the Patriarch of foreign banks in Latin America, Citigroup, too, Latin America and Mexico, the company responsible for global transaction services business of explorer Francisco Airy Christie Gita said: "In the past, Latin America, only people do not know where to hand money to spare only when the mind with the investment destination, and now the area is more like a true asset allocation strategy objectives. Qizhong partly because over the past two years the rich world of uncertainty. "Of particular note is that the current funding Brazil and Mexico not only the flow of the traditional investment destinations in Latin America, but also seems to flow relative to the original "alien" in some countries, such as Peru, Colombia, Central America and so on. "Investment in Latin America is becoming a solid trend." Francisco said.

However, local enterprises and banks in Latin America along with the rapid growth and expansion, foreign companies entered the market early who will face a much more vigorous than its competition, this point is proportional to the degree in which the developed countries. Brazil's central bank has to Meireleis local enterprises and foreign investment opportunities in the status of competition in a very straightforward explanation. "A lot of foreign market participants to set up offices in Brazil, or you want to look for opportunities, but some eventually and return empty-handed, because they always found local enterprises to compete with them." He said.

Among these, Itau Bank in 2008 to an unprecedented generous in the region of the Unibanco bank mergers and acquisitions,amount of up to 177.6 billion U.S. dollars, making the bank after the merger itau as Brazil and South America's largest financial giants, the current scope of business has been extended to Argentina, Chile, Uruguay and Paraguay, and is planning to expand to other overseas markets.

Bank is not the only Latin American companies in overseas expansion. So far this year, the Brazilian steelmaker Gerdau companies in Brazil and petrochemical manufacturers chemical company has invested 15 billion U.S. dollars to buy overseas assets; September in Brazil "3G Capital" to 3.3 billion private equity firm to buy a well-known U.S. fast food chain Burger King The message is to let people see the Latin American companies move overseas ambitions and increasingly strong financial strength.

In sharp contrast, Latin American companies in overseas expansion at the same time, dragged down by the financial crisis, a number of European and American companies were forced to withdraw from the area. As in the U.S. subprime mortgage losses, to 3.1 billion dollars in 2006 to buy Brazilian investment bank BancoPactual Swiss bank in 2009 to 25 billion will be forced to discount to sell its investment company BTG. Analysts believe that, for UBS, once to give up their sites in Brazil, the future may be difficult to regain, and this blow to its subprime loss may be more lethal than that. In addition, Santander will be in 2009 in Venezuela, the sale of shares in banks to the Government of Venezuela. This year in July, the U.S. subsidiary of General Motors to 1.9 billion U.S. dollars GE Capital in Central America of its corporate banking and credit card groups BACCredomatic sold to Colombia's largest bank holding company Avar groups.

It is obvious that the financial crisis in the banking industry in the U.S. and Europe fell, but also to the Latin American banking industry and growth opportunities for a merger. For them, the target is not limited to Latin America, home. As itau Explorer Bank International Business Department said: "Internationalization is a very long way, we need to consolidate its position in Brazil, both in our existing businesses to upgrade their skills in overseas markets."

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