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The following article was published in our article directory on December 8, 2010.
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Brazil Consumption Market Filled with a Festive Atmosphere

Article Category: Business Management

Author Name: Amanda xzh

Brazil's Central Bank recently released the latest report shows that Brazil's economic growth this year expected to reach 7.54%, Lula administration took 8 years to become the fastest growing in the year. Driven economic development, increase employment, improve income, together with the Brazilian currency, the real and the continued appreciation of the dollar and other factors - currently 1 U.S. dollar equals 1.675 reais, the Brazilian consumer market on Christmas Eve and filling the atmosphere of jubilation .

Middle-class family of funds 5-year growth of consumer credit, 350% savings over the same period increased by only 27% of investment

However, the Brazilian government and the central bank on the economic trends are not so optimistic. The central bank on Dec. 7 said in a report, the Brazilian consumer price index has been rising for 8 consecutive months, is likely to continue next year, inflation remained at 5.2% level. Brazil introduced the "pegged inflation" monetary policy, the National Finance Committee to develop indicators of inflation rate that year, the fiscal and monetary policies and measures to ensure that the inflation rate should not exceed the expected target.

The last two years, the Brazilian government is expected to 4.5% inflation target, while allowing plus or minus two percentage points. This year's inflation rate close to 6% target high, means that the overheating of the economy, there is the risk of runaway inflation.

The industry believes that the Brazilian economy caused by overheating, inflation is mainly due to rapid growth in consumption. According to the Brazilian Ministry of Finance, Brazil this year, the growth rate of household consumption expenditure by more than 10%, while consumption growth is the result of the Brazilian income. Brazil's wealthy families the proportion of total population in 2003 increased 8% to 11% last year, the proportion of middle-class families from 2003 to 37% to 50% last year, low-income families decreased significantly.

Rapid growth in consumption and the Brazilians, "the money on consumption" habits. A survey of banks in Brazil, income in the 1115 to 4807 the real, Brazil's real middle-class families, the growth in consumer spending growth is far greater than the savings. 2005 to 2010, middle-class families with capital growth of consumer credit by 350%, while the savings-investment increased by only 27%. Brazil, the latest National Geographic Bureau of Statistics data show that household savings rates in Brazil only 7.6% of GDP, far lower than China and India, or even 11% lower than the EU average level of savings.

Carlos Brazilian retail banking manager explained that the Brazilian consumer credit growth was mainly reflected in the purchase of housing, cars, furniture and large appliances and so on. Stimulating the growth of consumption of natural price increases. Association of Brazilian supermarket price survey released by the end of October report that the most common of the 35 Brazilian consumer prices rose 9.6% last year. Some big cities of the "hot property", also contributed to rising house prices and rents.

Bank deposit reserve ratio from 8% to 12%, commercial banks also increased consumer credit interest rates

Prices rose too fast, inflation pressures rise, has become a steady economic growth of the hidden dangers. To this end, the Brazilian Central Bank to take measures to December 3, the bank deposit reserve ratio from 8% to 12%, this will be withdrawn from circulation the real economy about 610 million reais in the capital. Commercial banks since December 6 also increased consumer credit interest rates.

In addition to tightening consumer credit, the Brazilian government will also introduce a number of fiscal measures to strengthen macroeconomic regulation and control, security and stable development of the national economy and prevent inflation rise. Finance Minister Mantega December 6 in Rio de Janeiro, said the federal government in 2011 cut 30% of all executive branch budget, not add new items of expenditure. Government investment in large infrastructure projects will also make adjustments, do not start and the slow progress of investment projects, will give way to the last two years the project could be completed, and in 2011 completed projects will be able to give priority to protecting . Mantega also believes that Brazil's economic growth rate in 2011 is expected to be 5.5%. The Government will study the formulation of credit issued to encourage private enterprises to increase the amount of programs to reduce the burden of state funds to extend credit. In addition, the Brazilian Central Bank Monetary Policy Committee may raise interest rates again this week to further tighten monetary policy.

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