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The following article was published in our article directory on December 9, 2010.
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Eastern Countries and Western Countries Right to Speak Different Places

Article Category: Business

Author Name: Amanda xzh

Development of discourse strategies

The goal of public diplomacy must be strategic, specifically, the pressure to resolve China's development, to reduce China's development of resistance. China's development very quickly, enhance the right to speak to keep up the rhythm of public diplomacy. To improve the image of the country through inter-generational change, expect a generation to change the impression is very difficult. Public diplomacy is a voice line, it contains many levels, including the government's preference, the construction of the humanities, the Government's actual policy actions.

We need to identify ways to enhance the right to speak. Must first have the state's major strategies. No substantive content of the strategy does not work, and specific industry sectors should also have the right to speak of specific requirements. Words to the system, there are systems to have a clear position on the country, to reconstruct the core values, to build advanced humanities and social sciences.

Enhance China's right to speak, we should pay attention to what China should promote the right to speak. In general, the main carrier to enhance the right to speak for a country's core values, courage, and objects to the public authority of the country's social competition, which is made to measure the effectiveness of China's diplomacy is an important criterion. Construction process in the discourse, the elite leadership of the public must also address the issue. If the lack of public understanding of the elite, it can not effectively lead the public, the right to speak would be greatly compressed space.

Need to pay attention to the ways and means

Adhere to the values of foreign speech with advanced, establish a rational and mature discourse, speech in efforts to increase and enhance the right to pay attention to the ways and means of discourse. In a manner, we must not only increase the spread of the sound of foreign coverage, but also to participate in setting the international agenda. In fact, many news media's efforts in this area, People's Daily, Xinhua and other Chinese mainstream media have set up overseas branches, while also taking actions such as the acquisition of foreign media. Public diplomacy activities have been promoted to the agenda, in particular, the Foreign Ministry received great attention.

How to improve the efficiency of the operation, this is a very urgent task. Propaganda effect depends on timeliness, credibility, relevance and affinity, these four points is the soul. Not know much about foreign countries in China, should be used each other's thinking and value system to the external publicity, and may be appropriately dilute the political color, highlighting human factors.

In specific methods, we need to pay attention to changes in discourse, to reduce the use of emotional language. There are still some language to stay at a very early stage, too emotional, too stiff. On some issues, the strength of the domestic Internet users is something that sounds great, and its propaganda is just the opposite effect, giving the impression of an immature discourse. Should strive to establish a rational and mature discourse. The more we in the media center, all comments will be more Chinese voices. Therefore, to learn to calm face, to have mind powers, can not be complacent, can not expect always to move forward in the applause.

China needs to pay attention not to the diversity of discourse led to conflicting information transfer. Although this diversity has a positive meaning, it will make Americans change the image of China in stone, but also may lead to the government the authority to issue the intensity of sound smaller. This may be a dilemma facing China.

Each country tried to spread a positive image of their own, but they constitute a positive signal to the image of rigid cured, so that people pay more attention to the differences between them. Sociological theory tells us that the more two people that they are not the same, the more likely they will be the relationship between each other as competition. This is the problem with special emphasis on their own.

Public diplomacy should be found to target countries with opinion leaders, and then affect them, and then using their position to influence the target country's overall public opinion. Social interaction in promoting the improvement of mutual relations is beneficial. The other side changed their attitudes method is to make each other aware of our similarities between, rather than to emphasize their differences in a manner that is mainly social communication, such as travel, study abroad. These will effectively reduce the public's understanding of each other different, so the only communication between the Government carried out is not enough.

In recent years, China has made great progress in enhancing the right words. Increased interaction between China and other countries in this process, we should strengthen efforts to express words. For example, in a discussion on the Darfur issue, China's foreign scholars asked me why I do not put pressure on the parties concerned to promote issues. My answer is that it involves the issue of the right words. China stresses the importance of development as the development of fundamentally improving the human rights, which is a basis, but this view does not resonate in the West, the reason is that the right to speak. To replace the Western discourse is not realistic. Efforts should be directed to the existing discourse to find a foothold, or to find a breakthrough. This is the strategic logic behind the right to speak, and not just be a breakthrough technology from the discourse.

Modern Western discourse is the key to the right center of the West. China is a member of the group of developing countries, as long as we represent the voice of developing countries, and is an advanced voice, have the opportunity to find a way to enhance the right to speak.

Balanced development, emphasis on development of economic globalization, North-South differences to resolve issues of common concern to all developing countries, these issues touch our efforts should be increased. In addition to the main focus of official discourse, but also the world's people-oriented and non-Western discourse interaction, to improve the voice. The problem is that the right to speak of strategic, if not the core weakness of the West the right to speak, and then to only a technical improvement. Therefore, to enhance the right to speak is something all citizens, not just the Government. For now, China's public diplomacy strategy and technology should focus on two levels. Chinese and Western modalities should be changed, pay attention to advanced interactive, interactive one to the next level, so as to enhance China's right to speak.

We must uphold the values of external use of advanced speech. Although individual countries vary widely, but it is a common humanity as a whole, mainly reflected in three aspects: First, social; the second is the creative work; third is self-selective. Consistent with the values of the three human nature is the art of values, like freedom, fairness and impartiality which adhere to these characteristics, it is the advanced values. Confucian revival in contemporary Chinese society is a reason, because the Confucian Wisdom and Faith in human nature found in the social, so we will accept it. From this perspective, China has the right to raise the existence of the international discourse advantage.

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