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The following article was published in our article directory on December 21, 2010.
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Christmas Advent United States Clothing Luxury Consumption Increased

Article Category: Business

Author Name: xia zihui

Shopping malls full of people, customers opening their wallets. Christmas this year, the U.S. market before the economic crisis reproduce a trace of the consumer scene.

Lease on life

MasterCard's data research consulting firm, "Consumer Pulse" data show Americans spending this holiday season fully warmed up, for the purchase of clothing, luxury goods and furniture, the amount of consumption increased.

Data show that from October 31 to December 18, clothing, jewelry and furniture sales increased by 9.8% year on year, 2.6% and 3.4%.

"Consumer Pulse," Michael McNamara, vice president, said: "This is the first three years, a normal Christmas."

Mall of America the nation's largest public relations director Danjiasipo mall told The Associated Press, preliminary statistics show that about 20 million customers in 18 enter this Bloomington, Minnesota shopping centers, forming the largest passenger volume this year , and one of the largest ever passenger traffic.

Taubman shopping center spokesman Karen McDonald, said the company's 26 stores in the nation, many in recent days to increase traffic.

McNamara said that there is no pressing business discount signs at the appropriate level of inventory of goods.

Rational consumption

Retail research institutions, "Robin reports," CEO Robin Lewis, said three factors contributed to the Christmas spending rebound. The first few installments of consumers, and second, the savings rate fell slightly and the third is to extend working hours.

Lewis said: "These three people pocket a little more dollars."

However, in many ways, this year Christmas is less than the level of consumption in December 2007 before the recession began. McNamara is expected, furniture consumption level lower than 20% before the start of the recession, luxury goods and jewelry sales will fall by about 10%. In contrast, clothing sales, rapid recovery.

Consumers clearly remember this lesson from the recession: in cash, no credit cards, stick to the budget. Economic analyst Richard Jaffe said: "Consumers do not blindly return, they become rational comprehensive."

National Retail Federation, said that with next weekend approaching, consumers are still about half of the shopping activities are not completed. Federation forecasts holiday sales to increase last week increased by 3.3%, close to 2007 levels. The agency previously forecast figure of 2.3%.

Online shopping booming

The same strong Christmas shopping.

IBM Corporation's Internet business analyst Coremetrics company data shows that in the 18 "Super Saturday", online retail spending increased by 18% year on year, the average amount per order rose 4% to $ 169.

The last Saturday before Christmas is usually synchronized with peak annual sales, U.S. retailers called "Super Saturday."

Data also show that from November 1 to December 17, consumer online spending $ 27,460,000,000, an increase of 12% over last year.

ComScore research firm said Apple iPad tablet PCs and a variety of notebook computers and other hardware for the holiday spending.

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