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The following article was published in our article directory on December 24, 2010.
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United States Christmas Consumer Return to Pre-crisis Level

Article Category: Business

Author Name: Amanda xzh

As the U.S. unemployment rate remains high, economic recovery is unknown, some market analysts for the U.S. Christmas shopping season is expected this year is not high. But "Black Friday" after major retailers reported sales results impressive.

National Retail Federation survey, the "Black Friday" retail traffic during the United States increased by 8.7% over last year, with a total attendance of about 212 million. Average spending per customer $ 365.34, 6.4% more than last year.

Strong Christmas shopping season debut pulled the United States in November retail sales data. 14 U.S. Department of Commerce report showed U.S. retail sales in November rose the fifth consecutive month, reaching 378.7 billion U.S. dollars, compared with October increased 0.8% year on year increase of 9.2%. The data close to the financial crisis in November 2007 before the $ 379,900,000,000.

MasterCard's data research consulting firm, "Consumer Pulse" data show that Americans overall spending this holiday season to pick up, for the purchase of clothing, luxury goods and furniture have increased the amount of consumption, "Consumer Pulse," said McNamara, vice president, "This is the first three years, a normal Christmas."

Discount trigger consumer enthusiasm

November of this year, major U.S. retailers are doing well with the store sales: the nation's largest department store retailers - Macy department store sales increased 6.1% sales growth in department store chain Jesse Penney 9.2%, Costco warehouse stores sales growth 9%. Fine department stores Neiman Marcus and Saks Fifth Avenue World's top boutique department store sales were up 5.5% and 5.3%.

View of the "Black Friday" gratifying results, the National Retail Federation in January has been this year, 11,12-year shopping season, retail sales expected to rise from 2.3% to 3.3%, higher than the 10 years the average increase of 2.5%.

The strong recovery in the U.S. retail industry, chief economist for the National Retail Federation, said Jack Klein, hereby analysis, reflecting the recovery in retail consumer confidence changes, with the improvement in macroeconomic indicators, consumer confidence began to increased.

However, a commercial research company Phil Rist, executive vice president of the view that the driving force pushing the consumer holiday shopping discounts and specials on the warm, rather than consumer confidence in the economy. Therefore, based solely on the recovery of consumer spending Christmas on the assertion that the U.S. economy pick up, and can not be a stand against the argument.

The depth of the job market is still consumer

Long been concerned about the U.S. retail industry New York University economics professor, said in an interview, the U.S. retail industry performed strongly this year, has recovered to pre-crisis levels. He pointed out that online retail sales this year, shopping and clothing sales grew strongly, but the computer, television and other electronic products, sales had decreased, special products are sought after.

Foday Christmas season sales this year is optimistic, but cautious about next year is expected to retail. He believes that if the U.S. unemployment rate can not be reduced to 8%, retail trade will also face challenges.

Allen, a senior trader at the New York Stock Exchange, on behalf hereby Walter also said he was cautiously optimistic outlook for the U.S. retail industry, accounting for 70% of the total U.S. economic activity could fully recover for personal consumption, whether the retail industry continues to grow, will depends on the job market changes.

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