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The following article was published in our article directory on December 30, 2010.
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Traditional Automotive Market and Emerging Markets Consumer Comparison

Article Category: Business

Author Name: Amanda xzh

Financial crisis on the world auto market pattern of clear up, the traditional automotive market and the shift in spending power in emerging markets, which led directly to multinational manufacturers strategic adjustment in emerging markets.
This is not only reflected in the product level, while new investment performance.
Toyota, Volkswagen and other multinational car manufacturers is one of the typical.
United States, Germany and Japan, sales of the traditional large car market is still not recovered to the level before the financial crisis, and to China, Brazil, India, Russia, represented by the emerging markets maintained a relatively high growth rate. In these markets, the vehicle manufacturer's sales increased substantially, while these countries have emerged a large local car manufacturers.

In this change, with China was most prominent. As of December 28, 2010, two vehicle manufacturers have annual sales of over 1 million. The year 2010, China's domestic auto sales will be 18 million or so, there is no controversy as the world's largest car market. It brings the vehicle manufacturers on mass production of chase.

According to current trends, the potential of emerging markets in 2011 will further release of multinational auto manufacturers continue to increase investment in these markets. Duel in the emerging market forces will determine the multinational auto manufacturers in the world auto market position. Strictly speaking, this is even before the financial tsunami, a continuation of the trends presented in the financial meltdown coming, it was interrupted. Proof of current market trends, emerging markets are gradually brought out of the financial tsunami disaster.

Among them, the Russian market is a more typical case. Before the financial crisis, it is more than the German car market as an emerging force, but the financial crisis, the Russian market suffered heavy losses, the decline in the overall market by more than 50%. Russia's largest carmaker AvtoVAZ to seek the help of the Russian government, through the sale of shares to Renault-Nissan alliance, out of trouble.

November 2010, the Russian auto market, sales have increased dramatically. Russian government authorities concerned believe that this is the beginning of the automotive industry recovery.

Re-examine the strength of emerging markets, will become the dominant issue in 2011.

India: 200 million of the small

To guide and support the development of small cars for the Indian government plans to develop the automotive industry, at least to 2016 cars in India the development of small cars pour power. So, whether it is Indian or multinational car manufacturer car manufacturers, all of the R & D and production of small cars increased investment.

The pursuit of small cars in India by Tata Motors introduced the Nano as a symbol, this claims to be the world's cheapest car, the launch vehicle market in the world caused great controversy. The balance of cheap and profits were placed considerable height. Tata Nano car as part of the phenomenon of spontaneous combustion occurs, which makes its sales plummeted. November 2010, its sales fell to record lows. To get rid of difficulties, Tata Motors had to carry a wide range of promotions. However, Indian consumers have to want to regain consumer confidence, Tata and the Nano is still a long way to go.

However, Tata's experience did not stop the other vehicle manufacturers to launch small car in India to speed up the pace. December 1, 2010, Toyota launched for the Indian market Etios series of models, within two weeks received 1.2 million orders. Toyota India plans to sell 75,000 in 2011 Etios. According to Toyota's plan, after India, Etios Series models will be introduced to China, Brazil, Argentina and other markets.
Toyota's move to the Indian auto market competition further intensified. As India's largest passenger car market maker, Maruti Suzuki's joint venture expects its production in 2011 will be the basis of the current increase of 33%. In September 2010, the Maruti that its sales in 2011 of 120 million vehicles. Expected to significantly increase sales and move the vehicle manufacturers are not unrelated.

Toyota launched the biggest competitor Etios series of models produced by Swift is Maruti, Alto products. Toyota executives of Indian companies to avoid such competition without the facts. Hyundai i10 in India's series models are also constantly eating away the share of Suzuki. In addition, Nissan, Renault, General Motors, Mazda, Honda, Volkswagen and other multinational car manufacturers have come up with the Indian small car market for the product.

Even if the relative concentration of vehicles, but the growth potential of the Indian car market is still attracting a multinational car manufacturers. Maruti car company executives said that in 2014 and 2015, production in India will reach 2 million. This is the first Indian car market made such sales in the size of vehicle manufacturers.

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