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The following article was published in our article directory on January 7, 2011.
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3D TV market development analysis

Article Category: Business

Author Name: xia zihui

The World Cup are in full swing, spectator sports also let the fans big shout smash. But if going to South Africa on-the-spot feel the charm of football, this for most fans is unrealistic.

By 2010, the central television announced the end of May 25 games "already purchased World Cup of mainland 3D rights, and during the World Cup will be the selected digital cinema on 3D World Cup broadcast". The news left long-expected Chinese fans feel very gratified.

But short-lived, first most theaters to broadcast 3D World Cup or becoming ambivalent, only a few theaters expressly will undergo the 3D live. Then more and more problems are surfacing: cannot guarantee the stable source, the fans on how to control and cinema mood 3D broadcast "make ends meet," the above problems eventually sentenced the "mainland Chinese cinema RSS 3D World Cup" the death penalty. On June 9, also is in two days before the World Cup, zhongying group announced elimination 3D World Cup marketing plan.

Finally, the 3D World Cup in mainland China broadcast ", "also directly cause siphoned SONY, panasonic, samsung 3D television enterprise in this gold sales period embarrassment. The China enterprise news reporter in early June gome, suning etc chain stores interview also see, many of these television enterprise in pushing the 3D TV, also in succession to consumer transmission "buy 3D watch TV 3D World Cup" the temptation of content. However, with the broadcast program of miscarriage, also let these enterprises in the terminal market promotion 3D TV increased much difficulty.

In the terminal sells, some consumers complain "now no 3D content, buy a 3D TV home, also can be a pendulum decorations". Learned, in order to make up for the current Chinese mainland market 3D content of blank, SONY, samsung companies such as in sales 3D TV, quincunxes blue cd-rom and disc will "pack" sales.

3D TV content bottleneck

Many insiders said the current in globally, 3D picture display effect infected by crowd will be fast amplification, but content has become 3D TV terminal market oriented "bottleneck" the promotion.

At present, the 3D World Cup crowd reputation and product effect let to observe the fans excited, but if no 3D content source of support, everything is pale. In order to satisfy the partial 3D television users' needs, some 3D TV producers in TV carries a "3D" turn the function of 2D, the user can direct the hd input or ordinary signal directly convert 3D signal, some type of 3D television also directly with "2D - 3D keys". This almost become no 3D content source users appreciate 3D charm the cheapest way.

However, this "2D turn 3D" means the effect still is acceptable, and real 3D effect difference is farther. It presents the 3D effect than the original 3D movie sent many. In some key detail place, such as player shot the ball fly to the net though there are some pictures of stereo feeling, but in some scenes, like the place such as the ball break players will appear slight delay phenomenon, significantly affects the screen of 3D stereo feeling.

3D TV for most consumers or a new things, at this stage of market sale also is not very ideal, and in the product standards and technically still exists many problems to solve. How to watch TV, 3D department.forward how to make better result of 2D turn 3D, how to establish long-standing 3D content? How to pass the 3D World Cup live, let more people to know more about 3D technology, more confident? How to solve the high product market prices, rare sources?

For many TV companies, these problems are still decides future 3D TV in China and global development trend and trends of bottleneck

Keywords: China Board Pcb Assembly, Automated Pcb Assembly

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