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The following article was published in our article directory on January 12, 2011.
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2010 washing machine attention proportion super 46%

Article Category: Business

Author Name: Amanda xzh

By 2010, China washing machine market structure of brand more stable, native brand with foreign brand in the washing machine of platen of market waging fierce matchups. In the product structure, large capacity development tendency obvious. In march of beauty, has been lifted price war develop very slowly platen washing machine that market began to grow rapidly. Each brand, joined in taking the overall market average, platen washing machine, market share fell steadily increasing. In addition, technical competition also positively launch, S e double gimbal ring, ACT as full-time static, foam net, air wash, 3D drying and other new technologies emerge in endlessly.

This report points

Second-ranking 2010, China washing machine in the market to the attention of haier still lead the market proportion 33.4%, leading superiority.

Second-ranking 2010, China washing machine market in Chinese and foreign brand faction waging fierce competition, especially in the washing machine of platen of market waging fierce price war.

By 2010, beauty itself is brand in China washing machine market performance, little swan beauty concern scale to all a year have boosted, little swan become an annual growth brand.

Second-ranking 2010, China washing machine market 1001-3000 yuan product attention ratio is closer to 60%, higher prices section product attention proportion stability improved.

By 2010, China washing machine of platen of product market whole attention proportion reaching a lifetime (46.2% and briefly over BoLun products.

China's current market still washing machine with 5-6.9 kilograms capacity for the mainstream, and 6 kg product attention proportion stability improved.

A, 2010 China washing machine market overview

(a) development present situation

?� brand concentration drops, increasing competition

This year China washing machine market leading brand haier's attention a year has been a significant slowdown ratio, and the United States is brand and Siemens, sanyo, LG foreign brands attention proportion stability improved.

?� beauty is brand uptrend rapidly

Beautiful through acquisitions quickly formed cover high school low-end market of beauty is brand faction, little swan rely on its excellent cost-performance and accurate market positioning won this year washing machine market focus runners-up position. But a beautiful but by washing machine of platen of market as "the price" butcher one job to grow rapidly.

(2) basic characteristics

?� platen washing machine that expediting the popularization of pace

Platen washing machine in water, XiJingDu, clothes wear aspects has obvious advantages, this year platen washing machine won the breakthrough growth, paying attention to the proportion than traditional BoLun once products.

?� big washing capacity development tendency obvious

With large capacity washing machine product price declines, by consumer laundry habits change, leading ideas and other factors, 6 kg and greater capacity of the product attention proportion steadily.

New technologies, new concept emerge

China's market is still walk washing machine technology way to upgrade, this year also emerged in a handful of new technology and new concepts. Like haier advocate S e double gimbal ring technology, Siemens 3D plus or minus washing technology etc, still have "wool wash", "wonderful hand six respecs", "air wash" technology such as selling point.

Second, by 2010 China washing machine market structure is analyzed

(a) brand structure

1, annual brand structure

?� haier leader firm, foreign brand not to underrate

By 2010, China washing machine in the market leader, haier still lags attention proportion reaching 33.4%, substantial lead in other brands. China washing machine market strong gathers, little swan, Siemens brand such as attention proportion will increase steadily, and gradually close with haier gap. Notable is, with other white home appliance field native brand dominated different in the market, China washing machine not to underrate foreign brands. This washing machine market focus in the top ten brand will have six for foreign brands. Foreign brands in henan high-end market also actively participate in price wars, with local brand launched fierce competition.

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