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SpinDistribute.com Article Directory

The following article was published in our article directory on January 22, 2011.
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Bulk Email and Spam

Article Category: Business

Author Name: Victor Green

As an email user, you have to admit it - you don't like seeing a lot of emails from people you don't know. You don't like it that these emails are eating a lot of space in your inbox. You don't like having to delete them all the time. That is why you appreciate the spam detector of most email providers. Spam is easy to hate because it is useless to you. But there are email messages you could appreciate and these only depend on how relevant they are to you as a consumer. Sometimes, these relevant emails get flagged as bulk email - it is often mistaken for a spam.

But as an email marketer or business owner, you'd want to be able to get through the spam filter so you could "talk" to your customer. You would hate to be marked as a spammer and just waste all the efforts and money you have put into completing your email.

A spam is annoying. These are emails that hit the inboxes without the recipient's permission. Since a lot of companies have somehow found ways to collect individual email addresses, spams have been rampantly delivered from one inbox to another. Yes, there are spam filters to help trim these down. As a marketer, you'd want that your email would safely pass through and be read.

To do this, you should get your customer's permission first. When a potential customer lands on your page, it means he is looking for something that you might have and he is lurking for a few minutes to check what you have for him. It is within these precious minutes that you have to grab the opportunity to start a relationship.

There should be a sign-up option on your homepage. It should be immediately visible so that if your lurker's interest is piqued, he could click on the button and voluntarily give you his email address. If you collect a lot of these potential customers, you have one database of opportunities .

You can use these email addresses when you start implementing your direct marketing strategies. The strategy begins as soon as you somebody signs up. Since first impressions linger, you should impress your new subscriber with a welcome message that clearly, precisely, yet briefly introduces who you are as a company and what you offer. Your tone should be positive and should be believable. It takes time to get customers to trust in you but once they do - you'd reap the benefits of their purchases and referrals.

Having sign-up options on your homepage could help you when you start delivering your marketing materials. If your customer recognizes you as a company in the "From" section of the email, and if the subject is enticing enough - you are safe from being thrown into the bulk email pit or spam box.

Once you get the permission and pique the interest of the customer , you have a shot at earning your potential customer's trust. If you give him what he expects from you and bring to his email relevant information he can use, you have a huge chance of landing on a sale and even a repeat purchase soon.

Keywords: email marketing, email marketing software, email marketing program, bulk email, email marketing solution, email newsletters

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