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SpinDistribute.com Article Directory

The following article was published in our article directory on February 10, 2011.
Learn more about SpinDistribute Article Distribution System.

Factors that Affect the Results of Your Email Marketing Campaign

Article Category: Business

Author Name: Victor Green

Email marketing is considered one of the most effective ways to promote and market your business according to the 2009 survey by Forbes Media. Most businesses see the value in doing email marketing because of the many returns they get once this method is implemented in their business strategy.

Both small business email marketing and non profit email marketing are popular among organizations because this can produce great results. For small businesses, it is a great cost effective tool to use to generate customer interest and lessen the turn-around-time from marketing to actual sales. Non-profit organizations use this tool to garner responses from their donors to donate for their special causes.

Now that we have proven just how important email marketing is, the question you need to ask yourself is do you know how to use this tool to get the results and reach your goals? One of the ways to effectively communicate with your customers is through email newsletters. It is non-invasive, forces no commitment upon your customers and helps them by providing new and updated information about your niche products and services.

If you want your marketing campaign to become a success, then it is important for you to take the first steps towards improving your email marketing program. Start first with the content of your email and assess your current email marketing solution. This way, you will have better means to connect with your customers and gather pertinent data for future use.

Here are some of the factors that affect the success of your marketing program. Take a look at these items and see which one you can improve to get the most out of your email marketing campaign.

The tone of your message

It is always important to establish the right tone when you email your customers. You would want to encourage your customers to keep visiting your store and to continue buying your products. You can encourage their loyalty by composing a message that will excite them and catch their interest.

Images and your email format

A lot of email marketers do not really pay attention to the format of their emails. An interesting email has relevant images, links and the right formatting so that the viewer will not have a hard time reading and looking at your email.

Do not spam

When you encourage people to log on to your site and subscribe to your email newsletters, remind them to add your address to their contacts list. That way, you can make sure that your email does not proceed to their spam folder and go straight to their inbox. Your email marketing software must also have the best spam policies and you must also remember to provide relevant content.

Email marketing solution

Your email marketing software is an essential factor to the success of your campaign. If you want amazing results and increase in revenue, then invest on a good email marketing program.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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