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SpinDistribute.com Article Directory

The following article was published in our article directory on February 25, 2011.
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Implementing An Effective Email Marketing Strategy And Avoiding Being Tagged As

Article Category: Marketing

Author Name: Victor Green

Email marketing is one of the most famous marketing strategies in the World Wide Web. Advertising various products through email have generated more and more clients for different kinds of products and services. However, a known difficulty with this particular marketing strategy is that the tight security implemented by most email domains is often tagging email newsletters and product information as spam. The spam issue is further guided by the laws enforced in the United States known as the Controlling Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and Europe's Privacy and Electronic Communications Regulations 2003. But being tagged as a spam message can be avoided if marketers stick to what is relevant and important to customers.

An effective email marketing program must focus on pursuing a customer that the product offered is of superior quality and giving credible information. Most of the time, spams contain repetitive and irrelevant product information, links that lead to not so useful websites and virus-like messages. Upon deciding that marketing via email is the best strategy to implement, subject titles, contents, freebies and promotional offers and a robust customer support system can help in turning the a small business email marketing campaign into a message directed to an existing customer's inbox. The subject of the message is very important because it serves as the primary description of what the virtual mail is all about. A brief and creative subject title can provide a good heads up to customers and its relevance to the contents of the message can prevent it from being tagged as spam. Using the customer's first or last name can add a personal touch to the email message, giving them a sense of importance as existing clients. The contents of the message must be short but sufficient. Customers tend to spend little time reading advertisements or company newsletters found on their inbox, so it is a good idea to have straightforward contents written in a concise manner. Email marketers can also make use of keywords to emphasize on the product description and create a more informative content. Freebies and promotional offers can enliven the marketing message and can help catch the customer's attention. But companies must ensure that these freebies are for real and not just sales talk. Once the customer's interest on the product is assured by these nonprofit email marketing strategies, it is also highly advisable to invest on a trustworthy customer support system that customers can immediately ask for more information and request for assistance in purchasing the product.

Marketing through email cannot be easily carried out by personnel hired by the company. Outsourcing is highly suggested and a great number of high quality email marketing software is available at a very reasonable cost. Outsourcing can help ease the email campaign task and boost the quality of email list building, providing the company with more customers in the future. Software designed for marketing via email offers an automated process of completing the marketing task and correspondence. Despite the spam issues, an email marketing solution is still a very effective and efficient strategy.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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