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The following article was published in our article directory on February 25, 2011.
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Alibaba Challenge E-commerce Persistent Ailment

Article Category: Business

Author Name: Amanda xzh

Alibaba challenge e-commerce symptom in recent years, Chinese e-commerce market growth thanks to the construction of credit system. However, the entire Chinese e-commerce enterprises in the overseas market pressure generally bigger. Honesty is the foundation of the development of e-commerce, if China's Internet industry not can effectively solve the problem, likely overseas markets abandoned.

On Monday, alibaba B2B listed company releases announcement to say: the board of directors has approved the CEO of alibaba WeiZhe, COO LiXuHui resign request, dragons LiuZhaoXi replace WeiZhe concurrently CEO listed company CEO. Cause the alibaba personnel vibration unexpectedly together from jie tolajon e-commerce fraud scandal.

From jie tolajon

"The past more than a month, I was so painful, very entanglements, very angry..." Alibaba group board chairman Mr Ma feb. 21 in internal mail said. Let ma3 yun2's entanglements and anger, enterprise internal investigation since the end of 2009 confirmed by 2010 year-round, alibaba international trading platform "China supplier" 2326 family members have suspected fraud. Not only that, the survey also confirmed on alibaba.com 5000 people of direct team, about 100 sales personnel (including directors and sales manager) on its intent or negligence must to allow swindlers behavior held directly responsible. Ma3 yun2's letter says: there are signs that direct marketing team some employees acquiescence even participate in assisting these cheater company alibaba.com platform.

According to the results of the survey, each case involving decieved case of fraud buyer payment average less than $1,200. WeiZhe, LiXuHui and other senior management personnel all and those who were not involved in any fraud, but WeiZhe and LiXuHui all of the company's credit culture is organised destruction and responsibility. In addition to undertake handling outside, the executive ordinary employees will be in accordance with the company system accept including expelled, among many processing. In addition, alibaba would also punish illegal "Chinese suppliers," these Chinese suppliers account has been shut entirely, and has been submitted judicial organs surveyed.

It is understood that the "Chinese suppliers" is alibaba international trading platform for a service, the enterprise may have the aid of "China" suppliers to foreign buyers will display products, product in the global market. Alibaba of issuing the announcement, says most of the suspects were purposely set up shop tenants to fraud global buyers. These store provides the high demand of consumer electronic products, and with extremely attractive price, low minimum purchase quantity and relative unsafe payment transactions, attract buyers. Alibaba says, the enterprise had already taken out $1.7 million 2249 victim to compensate.

Alibaba group chairman Mr Ma in to the company's employees an email reads: for this offence commercial credit principle and company values bottom line of behavior, any tolerate palliative are of more integrity of the customers, more integrity ali person's crime! We must take measures to defend alibaba's values! All directly or indirectly involved in colleagues will assume responsibility, B2B management more will mainly responsible for!

Fraud persistent ailment

Have analyzed that, two years ago alibaba group's dragons and paying treasure to develop faster, and alibaba B2B performance generally is the main reason why "Chinese suppliers" fraud and cheap low-quality make its image has been not beautiful, this lets alibaba's development meet bottleneck.

2009, 2010 a two-year period in general, ali respectively on the platform of credit accounts for Billy's (1219 1.1%) and 1 home (0.8%) accounted for more than "Chinese" suppliers alleged fraud, alibaba may get at least 40 million yuan membership dues. Honesty tong business agency personage says supplier want ahead, we must pay more money. Such as pay integrity 1.2bn, competitive ranking nets pin treasure, "of course only integrity tong member to be eligible for the".

Analysts believe that sales employees only attend to immediate interests, who pay more money, further strengthe who who who ranked in the former, such supplier unavoidably good and evil people mixed up, appear fraud incident and it is not surprising. Analysis says, alibaba rewards and punishment system existence question, sales staff in the interests of the drive, intentionally or negligence, caused some alleged fraud company alibaba.com platform, disregard of buyer's interests, just appear now "fraud door". Enterprise chasing interests, but for enterprise supervision shall also be synchronous, alibaba future investment, even more input energy in examining the supplier have excellent quality products and good after-sales service.

Since always, fraud is e-commerce "persistent ailment". E-commerce experts say, alibaba is domestic leading e-commerce companies, however, before the alibaba integrity named on the platform, but there was more than 2,300 "Chinese suppliers" alleged fraud incident. Although proportion of less than 2%, but big, and these no absolute good businessman of buyers thering is no lack of foreign customers, the impact of extreme.

Industry experts said in a foreign country, automatic disclosure is regarded as enterprise responsible to society practice. Alibaba the personnel changes of exposed the Internet industry especially e-commerce mess. But shall use more gentle state of mind receptive enterprise "'s scandal ". Active disclosure, admit mistakes than passive accept criticism come well, also conduce to enhance China enterprise in the global reputation.

Third eye

From China Internet network information center data show that by the end of the end of the decade, Chinese netizens scale to area of 3 big functions 4.57 billion people, including the network shopping user scale annual increase of cholesteatoma caters, achieve bachelor billion people, became the fastest growing user buys network application project. But at the same time, figures show that China last year were 45 million Internet users suffer loss sum up Internet fraud, 76 million yuan, 35.2 netizens to Internet credit status dissatisfied.

Legal experts said the current Internet fraud variety, and present trend, mainly have the network shopping and auction fraud, forge credit card, forge bank page steal password, network prizes and MLM fraud, etc, the good faith problem has become China's e-commerce "persistent ailment".

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