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The following article was published in our article directory on February 28, 2011.
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Google Push New Product to Challenge Apples

Article Category: Business

Author Name: Amanda xzh

In recent years, the U.S. two big technology giants apples from the competition between Google fiercer. As the electronic reading opportunities increasingly prominent, both again in electronic subscription launched matchups. In apple's new subscription services regulations, Google encountered criticism launched similar digital content payment system, its many highlights a-one Pass all die with apple pattern relatively. Also is so, apple into embarrassing. However, both the nuggets electronic subscription market will face the same problems, namely, how to attract habit for free reading consumers.

Google introduced a-one Pass cry apples

Recently, apple, Google launched earlier rumours of a long digital content subscription service. Apple has announced, in view of online applications store the subscription services launched digital media, allowing users to newspapers and journals subscription. According to the new regulation, if the subscription services for the publisher of iPad iPhone and application bring in a new subscribers, so apple will charge 30% into; And if vendor can prove to subscribe the application of users is to bring, the vendor will all be vendor all income, And apple will not automatically provide information subscriber vendor. These strong norms enacted immediately after the trigger industry conflict, even reports, the policy or initiator European antitrust investigations.

Interestingly, Google immediately released a named a-one Pass payment system, digital content for publishers sales figures newspaper magazine, also announced to suppliers smoke into 10%, under the apple 30%. Although Google, the officials said in time with the apple introduced new business so near by coincidence, but newspapers Google move coleorhiza "interpretation" apple, both sides cry against means is dye-in-the-wood.

With the apple controversial new payment system, compared with Google a-one Pass many highlights all with "tit-for-tat". First performance in revenue. Compared with apple similar service 30% of sharing, Google is much cheaper, only 10% of the extraction, Google make vendor charged into about 90 per cent of subscription revenue. Secondly, as shown in the vendor is very important for the user data. Google a-one Pass allowed to provide the vendor their user name and E-mail address, and the more detailed user information, and these are far apple rejected using cooperation way. There are reports comment says, apple's new payment system will be Google "a-one Pass" service plan in embarrassing.

An apple or will the user to Google

Nowadays, electronic reading industry randy lerner, electronic reading opportunities increasingly prominent. The expert inside course of study thinks, the digitalization tide brings the industrial convergence is making publication, media, network, communication etc boundaries was broken, the content industry gradually by into more macro service category and continually produce more innovative business models.

It is based on the above cognition, now, apple and Google's competition has not limited in hardware and operating system. The both sides launched similar services, seem to be declared to the two companies in emerging electronic subscription launched a competition.

Undoubtedly, apple boasts iPad, iPhone stars such as products rong, is recognized as these products in high-end the market leader. However, in terms of Google Android system based products currently in global market also is similar to favor. The data shows, last year in the fourth quarter, use Google Android operating system flat computer began to counterattack, with a global market share of ascending to 22%.

Meanwhile, in electronic reading opportunities increasingly prominent background, and content publishers to look for win-win cooperation became flat computer products such as sales of the key. Market Research firm Forrester true, according to a survey released purchase tablet PC, 49 percent among is used it to reading newspapers and magazines. That is to say, nearly half of all people buy tablet PC is the main reason to be able to use media readings.

However, apple launched subscription conditions, including its consistent "SanQiKai" profit sharing model and publishers in achieving user data aspects such as the limited aspect, has caused the partial publishers of discontent. Belgium publishers once accused apple alleged abuse of dominant market position. Analysis holds that apple in trying to gain more income from the application at the same time, faced "will push Google arms" user of risk.

The nuggets new media domain who decides?

Mobile Internet development promotes IPTV, mobile phone TV and other new media forms are constantly emerging, many Internet giant began to new media transfer by print advertising revenue and circulation, the influence of the world decline many newspapers and magazines vendor has been seeking through flat computer and network to promote revenue growth. The news corporation in early February iPad tablet computer for The launch of The digital newspaper Daily "was based on this attempt. And at present joined Google a-one Pass of companies, including German Media company Springer, American newspaper industry Axel Media before, etc. For apple Google all hope become tablet computer and other mobile devices mainstream newspapers and magazines publishers, both in the new media domain will launch of a new round of competition, use what means to attract publishers and consumers into the key.

For the publisher or vendor is concerned, shall ensure that charges and expenses low enough to maintain subscriber group of active, make business can continue to exist. Obviously, the subscription services mode to apple fatal blow, or publisher forced its steering Google. But both new nuggets media market is facing more thorny problem. Beauty finance website "market lobbychina columnist prachanda letty pointed out that this problem is how to attract those already accustomed to get free content of consumers. Analysis says, whether a publisher with apple's decision "high expenses" or with Google slightly less cost transactions, the same problem would exist, make consumers for any news "open the purse" will be a "real tough problems".

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