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The following article was published in our article directory on February 28, 2011.
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For Ebook Industry Development Structures Platform

Article Category: Business

Author Name: xia zihui

For ebook industry development platform structures with the development of science and technology and the emergence of new media, mobile phone, MP4, electricity paper books for people choose the way of reading and reading carrier increasingly diversified. The emergence of new reading way, drive the ebook industry of booming development, meanwhile ebook industry development mode and profit model also wide concern. In recently held in 2011 China ebook industry summit, numerous experts expressed, establishing a scientific and reasonable profit model, is the industry's future ebook is the key to the sustainable development.

Content is the core of ebook industry

"Ebook = content + terminal + service way", this is the general administration of press and publishing technology and digital publishing company digital nt, deputy director of wang2 gives the definition. From this point, the nature of e-books published enterprise must undertake in industrial development process, and primary responsibility publishing enterprises, the main work is the content selection, editing and processing. Can say, the content is the core of the whole ebook industry.

Wang2 that no mass of digital content, it is difficult to support the industry development. And huge amounts of digital content must rely on the strong content platform to carry. "At present our country already exists some well-known content resources platform, including big bookstores, cloud HanWang bookstores, sweet potatoes nets, LongYuan journal net, tongfang academic periodicals, China mobile phone reading base and so on, but these content resources platform, there also exist contents scattered, scale is limited, the market turmoil and piracy frequent problems, we need to work hard to solve.

Actually, in the press and publication administration last year "issued by the ebook industry development guidance" in, from policy aspect were proposed to solve the ebook content resources platform means a series of questions. One is to support and encourage traditional publishing entity resource advantages, used high-tech, actively develop the publishing content resources digitization manufacture, forming a traditional publishing units with ebook production unit and the copyright owner between benign cooperation mechanism, promote the traditional quality publication resources into ebook content resources; The second is to promote traditional publishing units, distributing entity, digital technology providers, relying on their respective advantages in resources, jointly build rich content, high quality, copyright clear, use convenient, thoughtful service, interest balance of national electronic content resources parathyroid platform. In the press and publication administration formulate the digital publication "1025" development planning also clearly stated that will be built 5 to 8 house gather the ShuBaoKan and audio-visual electronic publications in the integration of vast digital content delivered platform.

Wang2 are also offered, press and publication administration is considering research the draft of digital publishing content interim measures for the administration of platform, lifting platform the much, scattered, disorderly phenomenon, conveyance ebook related different enterprises can in the industrial chain relevant link found on own orientation, and promote the industrial chain of benign, smooth operation.

The construction of library digital related platform

"Kindle success in consists largely in the amazon's online bookstore integrate of the large volumes of content resources, thus for ebook industry provides a powerful content support, provides consumers with new reading service. In short, the industrial success in the United States, is because of e-books whole complete industry chain was established in the United States." Shanghai century publishing group President ChenXin said, "while China's ebook industry chain is incomplete, there are still many problems to be solved.

From the analysis of the Chinese ChenXin ebook industry situation Angle, proposed the construction of several major platform suggestion.

First, building library digital turn archives platform is the first priority. Kindle the content into public copyright has 80 million, obtains the copyright is 68 million. Probably need to have more than 100 million content, in the United States currently can be formed by the formation of the special network Kindle download on the business model. China now has more than 40 paragraph handheld reading terminal market, the vast majority lack of adequate content. High quality content resources especially lack. On the other hand, China's current in the sale books nearly 100 million, the majority of no electronic document, have electronic document of books, document format is also can only be used for printing. Want to read on in ebook, must undertake turn archives, namely from typesetting files into for reader to read digital files.

Secondly, build digital publication copyright authentication and protection platform, protecting the rights and interests of the content providers. The copyright protection of digital books based become the world's problem. Kindle the reader has repeatedly being cracked, although Kindle by upgrading software fixes, but could have been cracked and outgoing books is was unable to protect. Now the reader, many books are no copyright. To solve this problem, Shanghai century publishing group launched the reader to digital books established dual dynamic encryption scheme, and effectively protect the books of copyright.

Thirdly, build network digital books integration and trading platform, make reliable digital books business model. For China's publishing industry speaking, how to use this calculation technology face all content providers, terminal distributor and the reader to establish a public third-party, similar alibaba such network platform is very important. Because in this platform for content providers is a transparent digital books sales platform, can be in accordance with the agreement in advance, each press in the platform of this open your own place, but independently determine its books in what form, with what kind of the sales policy for sale, and automatically gain corresponding income; For terminal provider is concerned, because do not need again to content providers by authorized in this platform, request can obtain low-cost rich content resources; For readers, due to an any reader all can access the network platform and gain support, so, the reader won the convenient, the rich reading enjoyment.

Keywords: China High heel boot, Backpacks Manufacturer

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