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The following article was published in our article directory on March 2, 2011.
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Groupon and Tencent Conflict

Article Category: Business

Author Name: xia zihui

Since last year, there are news says global standing foremother Groupon going into China, came in February, while its and tencent set up a joint venture company, and name "gao penggui" matters such as preach uproar of dramatic thing happened. A few days ago, gao penggui website quietly online, less than 24 hours after suddenly shutdown.

Giant so "float" performances and stimulate industry sensitive nerve. Industry thinks, because Groupon without tencent respect and unilateral uplines gao penggui website led up to the incident. By reporters before, gao penggui site accessed again, but just accept online user registration no any substantial 43,200 content.

Groupon for domestic imitate

The nation's largest stand was founded in November 2008, at present the market has received more than 60 billion dollars, it more become domestic stand of imitation object, is starting a game "thousand regiments fight".

For the Chinese market, Groupon also has huge ambitions. According to media reports, the Groupon headquarters is interested in the latest round of a whopping $9.5 billion financing to the Chinese market, in order to accelerate its tilt in the Chinese market layout. Recently, the media exposure Groupon in China office of photograph, saying, landgent center is located in Beijing Groupon China was already overcrowded, some departments have moved to the located sanyuanqiao new location.

According to an exposure of about Groupon recruitment mail shows, Groupon fitting in 3 months will China's total number to 3,000 people, and declared "may this year to become the first in China jan.7".

Analysys research that domestic e-commerce has just started, market concentration is low, the local stood in the operation exists many not normative, Groupon may face ever foreign Internet enterprise to enter the Chinese at the best time. Groupon already in the United States planning, if 2011 IPO could realize icbc, capital advantage would be expanded further.

And tencent conflict happens after stop

One is the world's largest standing, one has domestic 6 million users native overlord, both together industry exclamation "Wolf". According to information, Groupon and tencent cooperation mode is each party holding 50% of the equity.

However, for the cooperation of both sides of speculation that tencent marcom says only, everything with authorities have issued shall prevail, to be sure, this will in the tecent jan.7 there are big movement.

This gao penggui website not to 24 hours have been stopped, let this original be regarded as "fits" outside the cooperate to become "looks not so beauty", also for Groupon into China road cast a shadow over.

Industry sources say, gao penggui website upline is Groupon unilateral decisions, and tencent prematurely but closed gao penggui in domestic servers. After the incident, responsible for Groupon overseas market development of German Groupon My CityDeal company general manager Samwer Oliver already to Beijing, and tencent aspects stationed in the new company CEO OuYangYun emergency consultations to resolve the contradiction.

Analysts believe that the oolong issue shows cooperative parties in control in the field of contradiction, if these contradictions are resolved, the cooperation of both sides will have up to danger.

The incident also just that, in two giant specific operation, who come to dominate, both of the "secret" reasoning.

On the other hand, a few days ago, tencent officially opened QQ 43,200 platform, "QQ 43,200 will integrate IM, to MSN, pay wait for multiple link services for access even apartments-and service provider offers a complete solutions", and has in many cities opened QQ 43,200. So, QQ 43,200 with gao penggui relationship has become quite subtle.

Beauty regiment WangXing network CEO that tencent is not Groupon best partners, but powerful opponent, and tencent just pure online field is very strong. For Groupon lacked off-line marketing team, tencent is also short board.

Kai-fu lee is advised Groupon frieda, besides pay, other let tencent to do.

Domestic standing exalted "banner against G"

For the big push, Groupon high-profile "dig corner", triggered stand of domestic collective "boycott". The personage inside course of study revealed that some domestic standing in a fellowship activities representatives of standing on reached a verbal agreement, boycott of Groupon alliance, and refuse to employ dig Angle has Groupon full-time and part-time experience applicants.

Kai-fu lee also in micro bo publicly on the Groupon "dissected poaching by less fastidious" tactic is stood by German Citydeal influence, idiomatic ti is "double salary from his rivals, win again after large fired", and Citydeal has been Groupon takeover.

Have IT bound analysts have argued that the domestic standing on Groupon without actually to show concern, Groupon's advantage lies in the huge database and analysis ability, in addition is strong capital. And when it facing Chinese competitors, the advantage is not obvious. 43,200 is regional strong industry in China, American data is waste, its basic analysis model of China's actual combat pave the way to fill data, and this, China website has made more than a year.

Historically, such as Internet giant foreign eBuy, Google and amazon to enter the Chinese market, and the domestic enterprise competition, most of them failed, or develop tepid. Therefore, in the Chinese market Groupon to succeed, was not sudden.

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