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The following article was published in our article directory on March 25, 2011.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Johannes Ahrenfelt
What are QR-codes?
You have probably heard about barcodes? Well, there is something new out there called QR-Codes that look similar at first glance. But, when you look closer, you will notice that these alien-alphabet lookalikes are two-dimensional images that contain information. These codes were initially developed by Toyota's subsidiary Denso-Wave in 1994 and have since gained popularity globally. At first, they tended to be used for tracking auto parts. At present, QR-Codes are used in magazines, journals, promotional material and advertisements for providing information, directions, links, maps and the like to its end-users. QR-Codes can easily be created for free using code generators.
QR-Codes provide imaginative ways of creating dialogue. Imagine a pedestrian passing by your company, they take out their Smart phone, scans the image in your billboard and gets in-store promotion, ideas for using your product, information about their location or directions to a new store.
Brilliant Ways of Using QR-Codes for Non-Profit Organizations
Non-Profit Organizations can use QR-Codes to support their work in several ways. Some of the most creative and effective ways are listed below.
1. Excite visitors to museums
Place a QR Code on each painting or section of the exhibition. Visitors can then scan the code to find out more about the painter, view a Youtube clip about the period or perhaps?possibly receive an instant message on their cell giving them a discount in their café or map direction to another section of the museum.
2. Involving tourists in sightseeing tours
Place posters on particular areas of a tour so tourists can scan and find out even more about the city or a specific building. These QR-Codes could also act as a Virtual Guide and provide tourists new directions on Google Maps to the next location accompanied by further details.
3. QR-Codes for Education
Colleges and schools could make great use of QR-Code technology by adding QR-Codes to T-shirts, badges and stickers for Fresher's Week or any other event. Students can then scan each other's code to discover more about them by accessing for example their Facebook or Twitter pages.
Using QR-Codes in your marketing can make communication more effective. The potential for marketing and Digital Communications are immense. QR codes will see a rise in popularity in the coming years. They have already caught the eye by many businessdue to their ability to be linked to literally anything online. Non-Profit Organizations can create any mobile content using these codes, cheaply and easily.
Keywords: qr-codes, qrcode, qr-code marketing ideas, non-profit organization, QR-Codes for NPO, Non-Profit Organization, use qr codes for marketing, marketing, advertising
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