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The following article was published in our article directory on April 8, 2011.
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HTC is Difficult to Cover Two and Third Level Market

Article Category: Business

Author Name: xia zihui

Benefit from Android smartphone operating system sell like hot cakes, Taiwan mobile phone manufacturer HTC electricity (2498 - TW, hereinafter referred to as "market value") for the first time HTC rivals Nokia beyond NOK) Corp. (Nokia.

April 6, Taiwan stock exchange stock price surged HTC nt $60 to 5.3% increase closed at 1200 yuan nt, HTC and hence the market rush to nt $9,800 billion, or about 337.9 billion dollars. This number more than nokia April 5 day after nyse closing in 328.4 billion market value. This means that HTC has become a global market capitalisation, after apple's mobile phone manufacturer. Shortly before the market capitalisation HTC just over blackberry maker RIM.

And five years ago, the market value of the growth HTC 30 times above. Daniel analysys international analysts road with the first financial in ag.bone newspaper market, said HTC rise considerably, largely thanks to its "standing on the shoulders of giants," accurate caught industry change the timing. In 1997, the beginning of establishment of HTC get Microsoft Windows CE authorized in 2002, and develop the global first paragraph Pocket PC please carry Microsoft happen system PDA Phone successfully penetrated the European and American market; In 2008, Google Android launched carrying HTC phones of the operating system, now has occupied Android smartphone barcap status.

Goldman sachs stock had forecast, in emerging markets growth, leading-edge product progress and brand marketing promotion, consumer preferences, and many other factors, the HTC smartphone shipments in 3 | 5 years can achieve part 2 billion a year, tablet PC sales also can increase to 30 million each year, with HTC will estimate 3 | 5 years, from the current market value of $30 billion increase to $100 billion.

Market research organization NPD data display, HTC in the fourth quarter of 2010, in the United States more than apple and RIM market share as the number one smartphone manufacturers. This quarter in the U.S. market share HTC to 20%, blackberry and apple's shares fell to 19%, MOTOROLA with 16% fourth samsung, LG, nokia, HP and Palm and other manufacturers dominate surplus 26% of share.

Goldman sachs analyst Robert Chen (Robert Chen) says, benefit from special business model and ecological system, the strategy of market share to HTC will have further growth, "reflecting it (HTC, in advanced) going to benefit from broadband fusion tendency in emerging markets, a huge growth potential." It is reported, HTC will today released the first quarter earnings this year.

Meanwhile, nokia and Microsoft in the mobile has attracted questioned the cooperation, facing the risk of falling profits. March 30, standard &poor's, a rating agency, for the first time in 13 years have cut nokia's bond rating. The company says, highly competitive pressures will make nokia cellular phone business profits in the next two years, and its decline further market share may also appear significantly. Last year the same in the fourth quarter, nokia is only operating margin of 7%, HTC is operating margin for 16%.

And the European and American market, compared the situation to HTC cyberwar in mainland market is "ice hot double day".

"In the mainland market HTC is the biggest problems facing the authority." Lk Richard ag.bone analysis, HTC phones on the market of same money with gray HangHuo difference even to 1000 yuan of above, and the Android phone HTC in mainland China, models listed late, therefore, the market less mobile phone users to HTC authority in the retail channel mainly lags behind rivals MOTOROLA, nokia, etc. Mainland China market, MOTOROLA firmly occupy market leader position mobile Android, share by more than 50%.

In addition, because Chinese market for functional cell phone still have consumers, focus on strong demand in high-end users to cover two HTC three-line market, nokia's full beyond the escalating.

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