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The following article was published in our article directory on April 11, 2011.
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Vinyl Banners, It Pays to Get Them On Target

Article Category: Business

Author Name: Steve Scott - The Vinyl Banner Guy

The search for an inexpensive and efficient means to promote your business can be a battle.

Discovering better ways to help improve your business, especially in tough times can seem like a very tall mountain to climb. It does not have to be as daunting a task as you think.

Regardless of whether you are after a cost effective way to increase sales, or are looking for a simple way to help a new business get off the ground, the choices available for you to do this are now more plentiful than ever before. With TV and radio, direct mail, cold calling and of course the internet it is hard to know where to start.

As a rule of thumb I usually like to start with the lowest cost marketing options first. This way you won't blow your finances in one hit if things don't quite go according to plan.

I am a student of marketing and have devour just about every marketing book, magazine and course I can lay my hands on - hundreds of them.

The question we need to focus on as business people is "How can I produce more sales for less money" - that's it. Answer this question and your business will survive and thrive. So how do you go about making this happen?

For a start you need to know how effective your marketing is right now. How much does each sale cost you? If you are not sure of the answer to this important question, chances are you are not measuring the results of your marketing right now... this is bad.

The reason is, if you are not sure of how advantageous something is (in this case your marketing), how can you hope to know if any changes you make are helping your business or hurting you.

Without exact measurement this becomes a guess and making guesses about your business are hazardous.

Make sure you can gauge your marketing. Claude Hopkins (the author of "Scientific Advertising" in 1923) said that you should not waste your money on marketing/advertising that you cannot measure. I must admit I agree with him. And even though much has changed in the last 90 years, this thinking is still as applicable today as it was when it was written.

Now that I have got that out of the way, the marketing instrument I want to speak to you about is one that is very near and dear to my heart, vinyl banners.

Let me start by telling you what vinyl banners are not. Vinyl Banners are not sexy, they are not high tech and they do not have to be expensive. What they can be though is enormously effective.

Put simply vinyl banners work. With the right words on your banner you will be pleasantly surprised just how effective they can be.

At very small cost per day your vinyl banner will do a lot of very important work for your business. It will remind existing customers about your products and services, it will introduce new prospects to your business. A major advantage is your banners works best with people who a geographically near to you. For any off-line (shop front) kind of business, these people are gold.

Your banner can even be an extremely effective method to bring people to your website, and do so for a fraction of the cost of online advertising methods.

One of the beauty's of vinyl banner marketing is that it can do all these things without beating your prospects around the head, it is a silent salesman, and at a much better ROI (return on investment) than any other type of marketing or advertising I know.

Put simply vinyl banners are cheap, efficient, long lasting and a mobile solution to promoting your business.

When you compare the price vinyl banner with the other types of advertising available to us, the Yellow Pages or local news paper ads for instance, the economy of a vinyl banner becomes very noticeable.

The trouble is that so many people who choose to use a vinyl banner as a promotional tool, simply get it wrong.

How many times have you seen a vinyl banner along a busy road or outside a place of business where you could not tell what the banners message was?

These types of banners fail. At this point many business men & women throw their hands in the air and say, "Vinyl banners don't work".

This is not quite so. If you get your vinyl banner right, they can help drive more business your way at a lower cost per sale than any other type of advertising. A good vinyl banner can do this for you for years, and at an extremely effective cost.

Now getting your vinyl banner right does not mean getting one the size of a football ground (although it would certainly get noticed). The idea is to get the maximum "Bang for your Buck".

By their nature a banner is a passive advertising medium and because most vinyl banners are designed for use outdoors, they generally fall into two main categories.

One is they act as a sign for your business, telling prospects who and what you are about. It will show where you and direct clients to your door. You will see these kinds of banners draped over the entrance of thousands of businesses all over the world.

The other variety of vinyl banner is more a "Call to Action" message. "One Day Sale", "Stock Take Sale", "20-50% off" , you know the kind of thing. These types of banners are also displayed at our place of business, and more importantly along roadsides acting as short-term Billboards. This type of banner helps even more to get your business noticed.

The trouble many people get into is that they try to force too much information onto their banner.

Think about it. If your banner is to be displayed on a roadside the maximum time you can expect anyone to have to read your message is 4 to 10 seconds, so there is no time for a long sales push.

Offer your customers an immediate benefit and make your message brief , in fact if you can't read your banner message aloud in less that 3 – 6 seconds you may be in trouble.

So keep your message short and sweet. Offer an immediate benefit to your prospects and remember to sell the sizzle not the steak. Highlight the benefits of your product or service and not the features.

Do this and you will be pleasantly surprised how effective your next vinyl banner promotion will be.

Try it and see how many people visit your business and say that the saw your message, when this happens you will know you're on the right track.

Keep measuring your marketing outcome and your business will be more lucrative, more enjoyable and more fun as a result...

To your success.

Keywords: vinyl banners, teardrop flags, vinyl banner

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