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The following article was published in our article directory on April 12, 2011.
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The Internet "lei feng are" charge route

Article Category: Business

Author Name: xia zihui

Sorry, this time is not free. March 23, FengHua gentleman with the sentence beginning, wrote a blog.

Over the past five years, whatever he development Macintosh systems developed there Chinese Input Toy (FIT does), Input iOS (i.e., iPhone or iPad Chinese Input method, WeFIT, because "can enjoy Chinese Input of pleasant sensation," by Chinese users hot holds.

Meanwhile, this series of Chinese input method and various version to upgrade, are free of charge. Similar developers von such as Internet user "lei feng".

This time, "lei feng" in the big names FengHua jun jump out, "flagrant said, I will," charge!
Does this mean, Chinese users familiar free lunch began to end?

"Curve" asssisting charges
The day FengHua jun issued blog, FIT does tablet officially opened in App Store to sell $1.99, price.

"The price is without market research." WuXiaoDan to our correspondent said, they want to do an industry benchmark, tell users of this App is valuable, anything of value should pay. At the same time, also hope to other developers to convey this message: development work is can earn money.

WuXiaoDan 2008 FengHua jun cooperation, with the company, established in guangzhou XinDian technology (formerly called FIT does for the secco software). Wu is a CEO, von for the technical director.

FIT does tablet is seen as a similar apple bringing notepad, the difference is, start on this tablet, FIT does, use within the App input is FIT does input method. So FIT does input method finally landing App Store.

According to WuXiaoDan discloses, this product can play in the input method in technology company accumulated, but "is" asssisting, realize curve. "legitimation ime FIT does.

Legitimation "sounds very serious, this from the input method with the system about the relationship. Macintosh platform, Windows platform, allowed to use the system configuration outside of the input method. Therefore, in the Macintosh systems used in Windows, and the FIT does use sogou input method, makes no difference.

While cisco iOS is different, today, cisco iOS and opening-up is still slow and still not allow users to use the system configuration outside of the input method.

Therefore, use convenient WeFIT, Chinese users familiar "prison break" (brute force iOS) seems to be "had to" choice.

For developers, even the App Store can log in, talk about any money?
"I never because I do this' is pretty people use 'software had direct income." FengHua jun long has such idea, "why don't I put himself on technology to do some really a frenzy of things?"

The online, clipboards FIT does iOS devices don't have to "escape", want to buy FIT does tablet, open FIT does tablet, input text after, choosing the mail, text or direct shearing.
"Look is much the text input, but because one entrance to bring iOS ime FIT does relatively ime, even one more entrances, input of fun or some." WuXiaoDan said.

Download the data also confirmed that the above view. Since March 23, 2011 start in 2011 in March 30, paid software Productivity) class of efficiency (ranked first in clipboards, FIT does more than 1,000 times, download. FIT does tablet can also start to bring FengHua jun and the WuXiaoDan gold silver income.

Is this a thousand points user yellow one of the HuaJun he read the blog, pay to purchase a FIT does tablet, by "user" into "the customer", use to good product, and made the support genuine attitude.

This view get many "customers" identity, to support the original application developers - even, WuXiaoDan friends refused he presented test account, pay for yourself to buy FIT does tablet.

"0.99 would be an, Japan do ime for $9.99, priced App Chinese consumers, and appear too expensive." WuXiaoDan chose $1.99, "such pricing, affirmation or losses, years of technical accumulation and r&d FIT does tablet team artificially, is impossible to present this number by the users keep up unit."

If wu said, the data clearly enough. Beginning in 2011, apple's official website published more than 100 billion, application download, another according to industry research institutions Asymco data, average per iOS equipment installation 60 applications, in the future, is a paid half the application.

WuXiaoDan and FengHua gentleman is targeting the market. Although, at present only game in the App download to 100,000 plan, relative to focus their still have a long way to go.

FIT does not only for input method "clipboards legalization", more important is to help the company development team brand construction.

April, iPad version is expected to launch clipboards FIT does iOS devices, other the FIT does tablet will also rolls out in succession, another one paragraph is developing products.

"Yes, this time, everything is charge of." WuXiaoDan said.
From App outsourcing to do his own brand
FengHua gentleman is a famous "pink" (apple product lovers), was born in guangdong, college is management. But, from the high school started, he obsessed with various games to from began to programming. After ten years of accumulation, had "contract" identity, enter apple, the development of advanced technical support on products.
In 2007, albanians in Sweden in baidu von once before, after million monthly positions. This period, once he and every Internet boiling era, "garage" in young people, made music playback software, services, video share blog site, open source community and so on, he even took the venture capitalists, covers to find hope can obtain help.

Entrepreneurial road is never smooth. FengHua gentleman in "door" trying again and again to WuXiaoDan experience when the von - seems to present.

WuXiaoDan was born in guangzhou, as native "dongshan DaShao", he is guangzhou first batch of "net insect". Thirteen years ago, read high school he, like most named "fly nimble" BBS, at the most active on the BBS, already are China's Internet today to mention names - DingLei, ChenLeiHua etc.

In 2004, still in the United States, and the WuXiaoDan FengHua JunYue launched video share cooperation, Veeky site - now, this website video than big alligator -- Youtube also slightly early a few months. But a year later, the company closed.

Lack of resources is out of WuXiaoDan analysis reason for failure. Therefore, in 2008, he and FengHua jun started his company, special attention after this problem.

In addition to the development of research FITWeFIT series von the relatively professional field, the company undertake various enterprise custom App outsourcing, netease, pay treasure, taobao, a grand are all their customers.

Outsourcing improve WuXiaoDan for App Store market awareness. He thinks the current platform, there are three kinds of applications.

The first kind is to sell their stuff, i.e. paid applications. Pattern also are different: "a hammer business", users pay just once. For example, FIT does pay $1.99, wordpad, can use, will not increase other expenses after. Also have In Purchase, for instance, a lot of gamma-secretase, download the application of App game is free, but, if continue to buy games, is the props of pay.

XinDian technology in this kind of outsourcing, gamma-secretase accumulated own technology and experience. They once for Japanese companies did an education kind professional App, for students to use, had become a problem for the United States Mobileware company did an FYI iXpenseIt of personal finance, who worked in finance gamma-secretase was first class of App download.

Hit its brand XinDian, whether as HTC phones, such as the accumulation of foundry technology into their App brand advantage, in such applications, launching the new works?

WuXiaoDan XiaoErBuDa, "now said, still too early."

The second type is help others to sell things. This is the most often walk past Chinese developers the pathway, a platform to do first, free to download and use, the accumulation volume, let App become channels, to sell advertising or other promotion.
The third kind, WuXiaoDan eyes, in application of belonging to the company's main business, for example, strategic complements the CMB App. However, it is worth noting in this kind of software, also have paid software, such as, KaiLiDe map price $still has a big shot, download.

"This is the power of the brand, do the brand effect before App." brought to App WuXiaoDan explains.

Perhaps that is why encourage wu and von move on annotations.
At the end of 2010, they decided to start to abandon the outsourcing business income 200 million. The move after, are no longer young impulse, but rational choice, the team also won the angel investors.

In fact, make brand is angel investors expect to wu and Mr. Late last year to this angel investors famous domestic App became interested in foundry team, through friends, want to go to on-the-spot investigation about their "combat".

"When he came to our office, surprised we not in 'garage' office, but in a grade a office." WuXiaoDan said, "few OEM company would have such good work environment?"
Do have brand valuable pay the application, which a common principle, make FIT does well won the infusion of funds.

"FIT does have walked for five years, from loose team, to meet the list, to meet the list, to develop the scale products, five years later will dare to shout out: we began to collect fees, slow it is slower, but I know, we have no worse." FengHua gentleman in the blog, and said, because the world has changed.

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