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The following article was published in our article directory on April 12, 2011.
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Amazon truth

Article Category: Business

Author Name: xia zihui

But for eight years in the stock market losses on amazon has been under U.S. investors in the United States, the allegiance of stock market history, is a miracle in human history is unique. What amazon magic?

March 22, the world's largest e-commerce retailer amazon introduced Android edition application store. The move a, public outcry. Although the App Store for early online only 38 a application, take the Apple Store with a wide range of 35 million applications and Android Market 25 million applications in like a feather, compared YuTaiShan, the obvious. However, nobody dared to despise this application Store, the latter of the field from then apple to infringe upon its "App Store" reputation for prosecution amazon's events can see clue. In fact, for apple and Google, a real opponent has come.

Dare to put the apple deposed

In recent years, a bite by god of wisdom apple always affects the earth person every nerve. Whether the company's cloud CEO Steve jobs or successive products, apple has always ahead of the front. Should say, Apple, Apple Store the establishment of empire GongMoDaYan. Apple application store real value lies in that it as a platform will consumers and developers really docking up, thus establishing a strong ecological industrial chain. Founded in 2008 before Apple Store open industry, is already the top-seeded players. Until this year in March, apple application stores downloads have break through 10 billion times. Followed by second-seed player Android Market, Google application Store performance is good, only with a year's time, with Apple Store will be decreased the distance to differ 100,000 applications.

In the present Internet world, apple and Google is closed and opening the pronoun, their respective characteristics from the operating system embodied in the application of the whole industry chain stores. Apple despite huge developers do support, but behind the whole pursues leads to apple users closed route only by apple terminal into apple application store, partly as a result, the apple user choice is not big. Google application store options open, but also brought management confusion, reviewing such lax, user experience problems. Newcomers amazon tricky, take a middle course. Apple Store, relative to the amazon Android edition application Store is open, it can in Android, WP7, blackberry many operating systems running on the terminal for developers to open, the operating system itself equal to Android open. Relative to the Android Market, amazon to developers of applications are strictly audit, in order to can give users with a best experience.

Should say, opportunistic is not equal to strength. Amazon makes opponents, its goal in e-commerce bounded marketer out experience for many years. User's good reputation and mature consumer habits make amazon can in the short term will e-commerce customers into application store customers. And according to the user's long-term shopping data, amazon application store can provide precise recommendation, this also is Google application store soft rib. In addition, in order to complete user experience the homework, amazon will also increase the user comment function and Test Drive function, which allows users to download various software prior experience, then pay to purchase confirmation. And amazon's a key pay function is greatly simplifies the deal flow. Say so, amazon borrows Android a strong momentum of development, but is not limited to Android, continuously carrying on the innovation. Innovation is amazon unbeaten password.

Cloud computing, logistics, e-books: 1 can't be little
Someone will confrontation is divided into triple, wuling abusive use three darts weapon, intermediate file is true knife real sword, and master the confrontation between the internal competition is. Amazon several times in the history of business from its initial Mr Wade selling books farther and farther, don't focus business but contributed to amazon myth. However, initially, perhaps only founder Jeff BeiZuo, people know the internal strength, his tireless is the forging. Today, when amazon stand to challenge the central and apple face to face, apple couldn't help shudder. Because, to stand in its opposite is a real player.

In 2003, amazon because those to cope with the peak and additional sales usually buy IT equipment leave unused and deeply waste, then use these idle equipment for other enterprises provide server, bandwidth, CPU resources, development and application of leasing business ideas such as soon birth and put into practice. Look, amazon first cloud calculative purely the notion of an "unintended inserted willows". However, has the strategic vision of amazon profound insight into cloud computing will bring significant change to human society, start work on the construction of the cloud computing. Cloud computing has IaaS PaaS, SaaS, three layers, amazon is the bottom of the IaaS to the construction. Amazon cloud computing solutions and network service department senior managers, said Jeff Barr in network interconnection above the demand is Amazon's bottom, directly the IT infrastructure AWS (amazon.com Web Services for), including computation, storage, content distribution, etc.; In the AWS basis, the user can create his own application layer, the application layer including constructing database, application server; The top is application software. Shoesmag JiangJiPing (micro Po) editor-in-chief, amazon doing that is equivalent to real-life miser construction. Jeff Barr also said that at present market very cloudy calculation service providers to provide the services, is only part of the different levels of solution. It is conceivable that the future of amazon's power plant, water factory or bank. It has not a cloud service provider, but cloud infrastructure supplier.

Amazon EC2 cloud IaaS with elastic computation, storage cloud S3 primarily. Recent online Cloud SaaS project are Player and is Cloud. At present, more than 520 million objects in the amazon cloud computing systems in data exchange. September 11, the NY during EC2 send successfully resolved using large flux presser problem became amazon computing clouds of live advertising. Since then, amazon attracted including oracle, IBM, Adobe, etc in its size enterprise ten thousand platform. The real amazon in fact has been clear is a picture of the amazon empire blueprint. At that time, everyone is born in the amazon.

And amazon computing clouds simultaneous construction is logistics system. By e-commerce enterprise self-built logistics system, this rare in the United States. American e-commerce development, before the traditional retail up the impetus, logistics system has been quite perfect. Self-built logistics system highlighted the amazon's ambitions. Now, amazon logistics is now a famous brand, can not only solve the amazon e-commerce development bottleneck, also displace logistics services provider. Amazon has antenna reach the world. Logistics According to latest news, March 29, amazon is developed in Germany Rhine berger 110,000 square meters, which is engineering project in Europe the first 6 projects construction. At present, the amazon in cloud computing and logistics storage business profit far higher than e-commerce. For e-commerce enterprise for, "get logistics person in the world". No wonder the 300 million domestic alibaba last investment construct logistics. On March 29, the jingdong C rounds of financing has been completed. LiuJiangDong (micro Po) said the financing to $1 billion for logistics construction, all the first two rounds of financing and are used in the construction, jingdong logistics path is amazon route. As for deeply user affection of amazon Kindle ebooks, though always takes the throne, but in iPad ebook under strong incoming still powerless to resist. However, first, amazon e-commerce website has many reading Kindle content may provide, mature experiences and stable customer won't suddenly disappear; Secondly, ebook next will be toward the direction of launch Android system, ebook will download the application. The future, ebook and tablet computer boundaries will gradually fuzzy until vanishing. Therefore, in the style of the amazon always be fond of innovation in terms, maybe will capitalize on tablet computer.

Platform value: data is king
The Internet world platform refers to provide various services for netizens, which can meet the needs of Internet site, it is similar to real life a fully functional community. Despite translation-theories disarray, and platform for network operators most valuable is the user data. The more data, network operators that information is more hand holds ace are also more. In order to be able to circle to more people to this platform, and makes this platform existing users can continue to stay down, amazon develop logistics, warehousing system, improve delivery speed, to solve the shortage problem; Pioneering cloud computing business, ascension in platform use amazon user experience, and the circle of the software to other enterprise and individual came to cloud computing platforms for redevelopment.

Platform value far not said, from alibaba's body can discern. To solve the problem of smes financing difficulty, from the year 2007, alibaba just and China construction bank, industrial and commercial bank of China and a number of commercial Banks for cooperation, launched e-commerce credit financing services. Last year, alibaba and joint fosun group, the intime group, universal group established zhejiang alibaba microfinance companies limited by shares. For small and medium-sized enterprises to provide development loans. Alibaba is able to do this, the reason is that run the 11 years of alibaba can according to large-scale data calculation, customer network behavior and network to evaluate credit loan users. And small businesses in alibaba transaction situation, condition complaining dispute in evaluating information will be system through analysis, eventually as a loan evaluation criteria. Alibaba established for the entire loan risk control mechanism, except punishment beyond, still include loan risk assessment, the loan before in early warning and risk monitoring and risk management standards after loan process, is based on the theory of small and medium-sized enterprises to e-commerce operation for the traditional business formats data mapper conversion of formula and dynamic picture. It is reported, provide loans to small and medium-sized advisory from 1000 yuan to 1000 yuan limit range. For the past three years, alibaba through bank cooperation and self-supporting provides a way for small business loans, $268 billion in bad loans is extremely low. Therefore, as a platform for the Internet company with nature, alibaba is do not have Internet genes that China's commercial Banks a restructuring around but close.

Another classic example is Facebook, it is reported, by the end of last year, Facebook has exceeded registered users to 600 million. The user to choose to stay on Facebook, here is the reason with numerous software applications and good friends relationship, such as: video, Twitter, FriendFeed, little game, etc. Now, Facebook has also become numerous industry sales platform and unified communications platform. In 2007, after the open platform Facebook has made numerous multimillionaire, but mobile developers also for the vast number of users with a variety of service. Someone said, if with population to be words, Facebook is undoubtedly the third largest country in the world. Such Internet company already has strong platform attributes.

For Internet enterprise that, as long as can attract more people to the platform in morning and evening, profit is up. Therefore, the spectacular kickoff, open Internet companies pay by Shouting head earn. For example, amazon mastered a lot of user data, including users buying habits etc, can the users' accurate advertising. And, in the future mobile Internet coming era, user data information is most important.

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