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SpinDistribute.com Article Directory

The following article was published in our article directory on April 23, 2011.
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What to Look for In Outbound and Inbound Telemarketing Companies

Article Category: Business

Author Name: Terry Stanfield

Inbound telephone marketing is a popular product information and sales method conducted through telephone. In contrast with outbound telemarketing, the business owner does not initiate calls. Instead, the owner prepares to receive phone calls, adequately address questions from interested customers and offer anything else that they might need.

A good inbound marketing setup demonstrates a business's good attitude towards its clients. When customers are quickly attended to and when they learn more about your products hassle-free, the chances of purchase significantly increase. This is more effective the emails or replies to newsletters because a simultaneous two-way conversation occurs. Questions and feedbacks are immediately recognized and a deal can be accomplished right away.

You can setup your own marketing team of a few people. Calls can be received whether you're at home or at office. However, depending on the number and demographics of your clients, this can be difficult on your own. The last thing your customers want to hear is a busy tone. You may want to hire inbound telemarketing companies to match your sales' needs. Here are the top criteria in choosing the best service for you:

Knowledgeable and Trained Call Agents

Inbound calls marketing is almost always associated with call centers. Look for a service with is reputable and tested by other businesses. The call center agents must be well-versed on the products and services that you are selling. Consequently, the telemarketing company must train the agents in technical aspects of your products. The customers need a detailed description of the products as if they can really see it.

You may also think of hiring companies with call centers overseas. It is advantageous to have sales agents who know multiple languages. Sometimes, the lack of understanding foreign tongues and accents can be a hindrance to successful sales. If the agent and customer can converse in their native tongue, there is a better probability of successful sales.

Reliable 24/7 Service

Downtime is the worst problem you can encounter with these telemarketing companies. For large businesses, an hour of downtime means the loss of thousands of dollars. Again, consult published reviews and feedback from other businessmen regarding the performance history of these companies.

Before fully hiring a particular marketing company, run them on trial first. Make sure that they have a risk-free trial period. By risk-free, it means that you can cancel the use of their services without paying anything as long as the trial period is valid. Read carefully through the company's terms and conditions of use. It won't hurt to try several companies and choose one or two to work with as partners.

Innovation and Automation

Inbound services may include a combination of human sales agents and automated systems, also known as Interactive Voice Response (IVR). IVR is an efficient way to manage calls, especially if you are expecting thousands of them. The automated call processing system makes sure that no busy-tones are heard. All calls are received by an audio-text that will prompt instructions to dialers. By pressing the corresponding buttons, they can record their calls or be forwarded to human agents.

Keywords: inbound telemarketing companies,telemarkecting programs,lead generation firms,lead generation companies

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