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The following article was published in our article directory on April 13, 2011.
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Google headquarter has been bullet and six pillar business shrinks in China

Article Category: Advice

Author Name: xia zihui

The Google search market from the mainland, following the uttermost part of the heaven, constantly storm dumped by Google search, sina involving companies in China after 40 million tax illegal events, even popular with Chinese consumers Google maps also is on the verge of the vaunted "dangerous" license expires edge.

The other side compartments, Google headquarters are busy bullets, the new chief executive larry page, tornado landed his appointed six senior vice President, completed the restructuring of company management, constructs the search, advertising, Youtube and video, mobile, social and Chrome six pillar businesses.

Google China at this time in the confusion is not within the scope of the page to consider. And in headquarters in six pillar business Google China, at present the main existence value seems to only overseas AD sales a.

Partners have left
In march, sina.com marketing center, said liu qi, deputy general manager of Google to give up the use of sina has search services, and instead use independent development of search technology. Thereafter, the JennieJohnson Google spokesman said: "although unable to comment on specific cooperation, but last year we expressed with the passage of time, after the completion of the contract promised period to the Chinese partners will no longer provide source search."

Earlier than to take a similar action and sina faraway. Google in 2007, the investment utilized community involved in community products, and for "tianya come" and "tianya q&a" to provide search, but related services and support, followed by Google launched last year by end users for their development qna service mainland. And there in late last month, has officially announced after Google's held by the buyback shares, further cooperation over capital.

Sina and there was once Google China's most important partners. Google and in 2007 the two companies have reached a cooperation, Google in China's search market share, and had once has risen sharply in 2009, reached the end of the summit, and sometimes with 58.4% market share afloat for competition. Baidu
But Google announced last march, closed in the mainland of China search service, will server moved to Hong Kong. A year later, according to the statistics show that, CNZZ Google in China's search market share fell to 77.61% 9.67% in market share, and the top ranked baidu open obvious disparity. Erin, chief analyst at market consultant CaoJinBo advertise that advertisers the most important criteria is "conversion". "After a year of development, both market share or influence, Google China's position has lagged far behind the local search. Sina, baidu for Google China left's have certain influence."

The map is a life-saving straw?
According to the Google released last march, Google in closing statement in mainland China, will continue to search services in China after the r&d work, and will retain sales team, but sales team scale in mainland China will depend in part on the users to visit Hong Kong server whether. Reporter discovery, at present www.google.cn Google through its Chinese domain name services provided by music, translation, left with only shopping, maps, etc.
Google CaoJinBo analysis of current Chinese, says three key source of revenue. "The first is Google overseas advertising and sales, namely mainland Chinese companies to Google buying competitive ranking service and so on; the second is the union website income, namely sina, Google search service's web search box embedded after the income generated; the third is Google China domain the revenue generated by their own traffic flow."

Difficulties in the development of the block Google Fahrenheit, but Google has been stressed its Chinese search market share in the downturn, did not affect the advertiser revenue growth from China. Google always think, and union website to sell advertising, and cooperation intention through Google global website increases the company selling advertising overseas influence in China, will become its enormous potential profit growth.

But not to be overlooked is that in the new chief executive larry page formulated for Google search, advertising, Youtube and video, mobile, social and Chrome six pillar businesses, Google China increasingly narrowed, only can figure with the above only Google map may. Google maps CaoJinBo think, belonging to fusion social business, its Google freely han can let users through reported current location, keep in touch with friends, offers the possibility of future development business LBS.

But this Google China saivation currently are facing "license expires" dangerous edge. To solve the existing in Internet mapping service consciousness not strong, the national copyright problems such as leak geographic information leaked last may, the state SMC promulgated the "Internet map service standard, requirements of domestic enterprises engaged in Internet map business must on March 31 to submit application to acquire relevant qualification, otherwise 1 July management department will take administrative strike on irregularities. At present, sohu, sina, baidu related products have been approved.

But recently Google issued a statement that said: "Google is in China with the government to provide Internet communication map products." According to understand, communication Google will focus map data storage server Settings in China, Google maps to China international edition in accordance with national borders, faced with standard label executive difficulty.

"Google maps is Google still stay at China of the important business, but its prospects, to see how the ultimate whether can obtain licences." CaoJinBo said.

Has no weight market in China
China is one of the fastest Internet development, but for Google speaking, the market seems to have been acting as a "tasteless, abandon regrettable" role. "Google China's revenue about 25 million to 30 million RMB, and Google 2010 global revenue of about 290 million us dollars, accounting for more than about 1% to 2%. Even in the most thriving business development in China, which accounts for the 2009 than also have no obvious ascending." Internet famous critic XieWen evaluation way.

Founded in 2006, Google China was once Google search only a server in the localized versions of outside the United States. But so far, Google China development the main existence value seems to only overseas AD sales a. CaoJinBo think Google China's defeat, the common problems of international companies. "International company emphasizes integration, of the decentralization of hierarchy, localization, the impact on the company operation on Google China, resulting in slow reaction speed. China is the world's fastest Internet development, while the Internet company operation where one of the important feature is the must rapidly to user experience, market development to make accurate judgment, this is Google China lacking."

This month, Google co-founder page officially took over from general Eric schmidt (EricSchmidt) become Google's new CEO. Whether Google bullets for China's fortunes?

The new praetor page will visit China once in 2004, but in Google China not to return to China after the founding. Former Google global vice President, Google in the greater China region, says the President comments li kaifu suits to do a page reasons include visionary CEO (buy Android); Dare to dream, dare to make bold decisions (can avoid organization rigid); Understand product, attach importance to users. Deep in-house product technical team acclaimed. And its not suitable for CEO reason then include: too shy, communication ability general; Just do your own thing (about government, the public relations, the market is closed his ears, enter email); Need a foreign partner.

Obviously, page indrawn disposition, does not apply to Google China currently complex situation. In XieWen opinion, page as partial technical talents, ideological logic will more schmidt more one-way. "Don't care market, competition, as long as the technical well, achieve irreplaceable position, nature will someone used. It has to reflect on Google Andorid processing technique of."
XieWen think: "China's Internet development of the most developed places, Google 'change languages can adapt to the world' practice not applicable, it reflects its on local Internet culture, users use habit in China is not enough respect. Por Internet policy regulation of cases, easing Google China are hard to show great opportunity."

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